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Blog

Brand Storytelling, Branding, Content June 4, 2019

4 ways to make your “boring” content sing

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to

Brand Storytelling, Communications, Content May 23, 2019

How to get your PR tactics out of a rut

Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If

Digital Marketing, Marketing, Media May 9, 2019

Top 3 PR disasters from the 2010s and what we can learn from them

With this decade nearly over, it can often be mind-boggling to think of how much has happened over the last 10 years. The media landscape has changed dramatically in the 2010’s, and yet many prominent people have still fallen victim to classic PR mistakes. Here at MediaHQ, we have compiled three lessons which can be learnt

Communications, Creativity, Marketing May 3, 2019

How to get animated with your PR tactics

Today celebrates World Cartoonist Day marking the 124 year since the birth of the very first cartoon by artist Richard F. Outcault. He introduced a small bald child in a yellow nightshirt to the world in an incredibly popular publication at the time, the New York World. Since then, cartoons have broadened the way stories

Broadcasting, Communications, Content February 20, 2019

PR Pro Perspectives – Aoife O’Driscoll, Powerscourt Estate

PR Pro Perspectives is an ongoing interview series where we talk to the many talented Public Relations Professionals working across the Irish landscape. In our latest instalment, we speak to Aoife O’Driscoll, Head of Marketing and Communications at Powerscourt Estate, Co.Wicklow. What is your current job role and what does it involve?  I am the

Communications, Creativity, Humour February 14, 2019

5 PR blogs we’re crushing on this Valentine’s Day

Happy Valentine’s Day! We’re lucky to see many brilliant PR and communications teams at work on a daily basis as they pitch their stories to make the news. In order to keep up to date with everything happening in the industry and make our product the best it can be, we read a lot of

Branding, Instagram, Irish Blogs February 12, 2019

3 steps to improve brand awareness

ChapStick, Hoover, JetSki, Speedo, Aspirin, Kleenex. These are all examples of brands that own the market. Due to the popularity of these proprietary labels, they have become the generic name used synonymously with a general class product. These companies have invested time and effort into their branding strategies making them top of the market. Not

Communications, Content, Creativity January 31, 2019

January’s Media Movements

The media industry never stands still, and with people moving jobs, retiring, and leaving the industry on a daily basis it can be difficult to keep up. We take the grunt work out of keeping your media lists updated as our dedicated research team update our media newsfeed multiple times a day. Here we provide just a

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