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Blog

Broadcasting, Communications, Content February 20, 2019

PR Pro Perspectives – Aoife O’Driscoll, Powerscourt Estate

PR Pro Perspectives is an ongoing interview series where we talk to the many talented Public Relations Professionals working across the Irish landscape. In our latest instalment, we speak to Aoife O’Driscoll, Head of Marketing and Communications at Powerscourt Estate, Co.Wicklow. What is your current job role and what does it involve?  I am the

Communications, Creativity, Humour February 14, 2019

5 PR blogs we’re crushing on this Valentine’s Day

Happy Valentine’s Day! We’re lucky to see many brilliant PR and communications teams at work on a daily basis as they pitch their stories to make the news. In order to keep up to date with everything happening in the industry and make our product the best it can be, we read a lot of

Branding, Instagram, Irish Blogs February 12, 2019

3 steps to improve brand awareness

ChapStick, Hoover, JetSki, Speedo, Aspirin, Kleenex. These are all examples of brands that own the market. Due to the popularity of these proprietary labels, they have become the generic name used synonymously with a general class product. These companies have invested time and effort into their branding strategies making them top of the market. Not

Communications, Content, Creativity January 31, 2019

January’s Media Movements

The media industry never stands still, and with people moving jobs, retiring, and leaving the industry on a daily basis it can be difficult to keep up. We take the grunt work out of keeping your media lists updated as our dedicated research team update our media newsfeed multiple times a day. Here we provide just a

Broadcasting, Content, Marketing January 29, 2019

Google Analytics 101: How can it aid your PR strategy?

We’ve given you tips on how to create an editorial calendar, the role of creativity in your PR campaign, how to write your press release, and the best times to send out your release. But how do you measure success after all that work has been carried out? What learnings can you take from your

Communications, Content, Marketing January 7, 2019

If you’re boring it’s your own fault, here’s how to change it

I finished business school at 23 years of age and I was ready for the world—equipped with a degree in marketing and agribusiness. I really wanted to make a dent in the world, but like most college graduates I wasn’t really sure just how I was going to do it. My first job after college

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

Communications, How To Content, Marketing November 26, 2018

How do you make the media love you?

There’s nothing more intoxicating to a media professional than someone who sends well thought out press releases, at great times, with story hooks that are relevant to the journalist and their media organisations. Here are our top tips to woo your way onto the front pages: Have a story hook Everyone loves a good story.

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