3 companies with top class social media accounts

22.07.19

We live in a world that is dominated by technology and social media. Because of this, establishing and maintaining a great online presence is essential to any successful brand. Engaging with existing and potential customers, selling your brand’s story and creating content that will get people talking are major parts of the PR world. Social […]

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How to Use Search Engine Optimisation for Public Relations Purposes

25.06.19

The world of PR is evolving and becoming more digitised than ever before. Today, many public relations plans are dependent on a variety of digital tools which are intrinsic to any business or organisation’s success. Things like social media, digital or ambient advertising and marketing are important for brand outreach or communicating your product or services on a digital platform.

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4 ways to make your "boring" content sing

04.06.19

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to […]

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How to get your PR tactics out of a rut

23.05.19

Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If […]

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PR disasters

Top 3 PR disasters from the 2010s and what we can learn from them

09.05.19

With this decade nearly over, it can often be mind-boggling to think of how much has happened over the last 10 years. The media landscape has changed dramatically in the 2010’s, and yet many prominent people have still fallen victim to classic PR mistakes. Here at MediaHQ, we have compiled three lessons which can be learnt […]

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PR

How to get animated with your PR tactics

03.05.19

Today celebrates World Cartoonist Day marking the 124 year since the birth of the very first cartoon by artist Richard F. Outcault. He introduced a small bald child in a yellow nightshirt to the world in an incredibly popular publication at the time, the New York World. Since then, cartoons have broadened the way stories […]

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Aoife O'Driscoll

PR Pro Perspectives – Aoife O’Driscoll, Powerscourt Estate

20.02.19

PR Pro Perspectives is an ongoing interview series where we talk to the many talented Public Relations Professionals working across the Irish landscape. In our latest instalment, we speak to Aoife O’Driscoll, Head of Marketing and Communications at Powerscourt Estate, Co.Wicklow. What is your current job role and what does it involve?  I am the […]

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5 PR blogs we’re crushing on this Valentine’s Day

14.02.19

Happy Valentine’s Day! We’re lucky to see many brilliant PR and communications teams at work on a daily basis as they pitch their stories to make the news. In order to keep up to date with everything happening in the industry and make our product the best it can be, we read a lot of […]

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3 steps to improve brand awareness

12.02.19

ChapStick, Hoover, JetSki, Speedo, Aspirin, Kleenex. These are all examples of brands that own the market. Due to the popularity of these proprietary labels, they have become the generic name used synonymously with a general class product. These companies have invested time and effort into their branding strategies making them top of the market. Not […]

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