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Blogs, Communications, Media August 18, 2017

A Snapchat Guide for your PR needs

With a user rate of up to 166 million and all of its original features, Snapchat is extremely useful for all those involved in PR and marketing. Commonly asked questions however are, What is Snapchat? and, Who actually uses it? To put it into words, Snapchat can basically be described as a time limited picture messaging

Media, Media Relations, Sport August 11, 2017

Memorable media moments from the English Premier League

Finally, the long wait is over. The Premier League returns tonight as Arsenal go head-to-head with Leicester. A new season means another year of controversy and entertainment, and what more could we want? To mark its return, we decided to take a look at some of the most memorable media moments from seasons past. LOVE

Events, Media Tips, PR August 10, 2017

How to write a press release for your next event

With summer winding down, it’s a great time to make the most of the sunshine and host a great corporate event. But with so many other events going on, it can be hard to get any media coverage for your own. So how do you make sure that your event is at the top of

Books, PR Tips August 8, 2017

PR Books The Professionals Can’t Live Without

American philanthropist and billionaire, Warren Buffet once said, “it takes 20 years to build a reputation and five minutes to ruin it”. In the world of public relations, your word, and your reputation are everything. So how can you make sure that you avoid those major pitfalls and avoid tarnishing your reputation? To mark Book

Irish Journalists, Media Changes, Media on the Move July 28, 2017

Stay up to date – This Week’s Newsfeed Review

Make sure that your media contacts are up to date – This Week’s Newsfeed Review shows you some of our updates from the past week.

Media, PR, PR Tips July 19, 2017

Buzzword Bingo – the 10 most annoying PR terms

Press releases can be saturated with meaningless PR terms. Journalists are writing a story not buying your product, so you don’t need to flood your release with hyperbole. We’ve put together a list of ten of the most annoying PR buzzwords to leave out of your next release… 1. Industry leader Industry leaders are clearly

Blogs, Communications, Irish Journalists July 12, 2017

8 Pitching Tips from the Pros

A newsroom is a very busy place and your press release can easily get lost in the floods of emails and calls arriving in. To help you increase the chances of your story getting picked up, we’ve decided to put together some pitching tips from journalists. From keeping the most interesting content at the top, to

Journalism, Technology July 10, 2017

5 minutes with the media – Simon Cocking

In this week’s 5 minutes with the media, we have a chat with Simon Cocking of Irish Tech News.  What is your current role in the media and what does it involve? Senior Editor, Irish Tech News My role consists of planning and promoting events, looking for sponsors, creating content, looking for new contributors (text,

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