PR Tactic: Briefing A Journalist

06.05.21

How do you brief a journalist? why do you do it? What even is it? Read our simple guide below to see how to brief a journalist.   What is it? When a journalist is interested in one of your stories and they call you for more detail, and you have to brief them on […]

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PR Tactic: How to negotiate an exclusive with a journalist?

04.05.21

How do I pitch an exclusive with a journalist? Read our simple guide below:   What is it? It’s how to negotiate when you have a really good story and you decide to give it to one journalist as an exclusive.   Why do you do it? An agreed exclusive will give you guaranteed coverage […]

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10 Questions to Ensure Your Media Contacts Database is Fit for Purpose

04.05.21

A media contacts database is a directory of media contacts. This can include contact information for people working in the media industry including journalists, producers, researchers, editors and influencers. The database allows communication professionals to search through it and find people they want to contact to pitch a story to.   For companies looking to […]

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How to write an effective press release

30.04.21

Here at MediaHQ we see hundreds of press releases a week, so trust us when we say that we know the good from the bad.   Writing a press release can often prove tricky, even for the experts. Here’s five tips for making your press release more effective.   1. Write an attention-grabbing headline A […]

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25 Must Know Irish Media Deadlines

30.04.21

Introduction A simple guide to Irish Media Deadlines by MediaHQ.   ‘Time isn’t the main thing. It’s the only thing’ – Miles Davis   Being successful with a pitch to a journalist is like that line from Al Pacino’s famous speech in the movie Any Given Sunday. He says that in football, as in life, […]

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How to choose the right PR tools to get more media coverage.

30.04.21

How do you choose the right PR tools to get more media coverage? Read our simple guide below on how to choose the best PR tools to make the news.   So you have invested time writing a really strong press release with a great headline, or you might want to pitch a story to […]

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Press Release 101: Top 3 common mistakes to avoid

29.04.21

Press Release 101″ Here are the most common PR mistakes to avoid.   1) The headline isn’t good enough   Your headline might just be the most important part of your press release. It needs to elicit emotions and actions from the reader. If you bore or confuse your audience within the first couple of […]

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6 Must Have PR Tools you need to Make the News

28.04.21

Public Relations is an ever-changing industry. What PR tools those working in the communications industry now need to succeed has changed dramatically in the last few years.  New challenges are consistently being presented to those working in the field. Today, a nicely put together press release and your little black book of media contacts no […]

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5 Must Have PR Tools

23.04.21

Whether your working as part of a larger team or solo, these are 5 must have PR tools for any PR pro. From the basics of creating a press release to social media monitoring of your PR campaigns, we have some of the top PR tools that every communications professional should include in their arsenal. […]

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