The Definitive Guide to Press Release Distribution


Press release distribution is about how you go about sharing your press release with the media. You will, no doubt, have spent a lot of time getting your idea into the best shape with a great newsworthy headline, and some really good quotes. Your challenge is to get your press release out into the world […]

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The best and worst time to send out a pitch


Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line.   We’ve previously written about how to build a media list.   However, it doesn’t matter how great […]

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Why Media Relations will help you succeed


For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case.    When executed correctly media relations is […]

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How to Pitch to the Media for Maximum Coverage


Your pitch is the first interaction the media has with your story. You need to make sure it’s strong. Do you know when, where, who and how to pitch a story to the media? Or are you struggling with becoming ‘pitch perfect’? To survive in PR and to get your story heard your pitching prowess […]

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10 Books Every PR Person Should Read


Introduction Over the past 20 years that I’ve been working in the top level of the PR industry in the UK and Ireland one thing has remained consistent, my love for reading. Since 2006 when I set up MediaHQ I’ve read hundreds if not thousands of books that influenced me throughout my PR career. In […]

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Are Your Media Lists Out Of Date and Bouncing? Here’s What To Do.


It’s a hectic Friday afternoon, you have that all-important press release to send out to journalists. You probably have a selection of media lists that you have meticulously built from scratch. If you’ve been really good over time, you may have edited them from time to time! When you heard an update two months ago […]

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Hiring a PR Agency Vs In-House PR


As is the case with most things in life, both PR agencies and in-house PR come with some positives and negatives.  We have decided to take a look at both PR methods to show you the pros and cons of each.  In-house Positives Focus  Probably the main advantage of having an internal PR department is […]

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Media Lists: How to build a media list that gets you media coverage


How do you build media lists that get you great media coverage? Read in our in-depth guide on media lists below. A media list, also called a press list or a contacts list is a document that outlines the names, job titles, email addresses and contact details of journalists , reporters, media organisations and influencers […]

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Mike Burns a Tribute


Mike Burns a Tribute It was with great sadness that I learned on Saturday evening of the passing of Mike Burns. Mike was a kind, friendly and astute  man who had a huge affect on my life.  I first met Mike in late 1998 in Government Buildings at a Christmas drinks reception. I had just […]

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