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Blog

GDPR September 20, 2018

In the GDPR era, how do you stop people opting-out from your releases?

Under GDPR any and all email communications you send out, including all your wonderful press releases are required to come with an easy opt-out option. In an ideal world no one would ever want to opt-out from your releases but to safeguard you from this here’s a couple of best practice tips to prevent the perils

Communications, Marketing, Media September 19, 2018

Why most PR people build media lists the wrong way

If you work in PR you probably have a selection of media lists that you have meticulously built from scratch, and if you’re really good you may edit them from time to time! When you hear an update you add or remove a contact. Maybe you correct bounces when they happened, or maybe like most

Communications, Events, Media September 18, 2018

How are the Ploughing Championships going to dominate the news agenda?

Whether attending or not, it’s evident the Ploughing Championships will dominate the news agenda for the next three days. Running from Tuesday 18th September to Thursday 20th September, Europe’s largest outdoor annual event will host over 1,700 exhibitors and is expected to attract 300,000 visitors over the three days. With an event that large, it’s

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to have to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting

MediaHQ Essentials September 17, 2018

Shaping your press release to shape the news

Welcome to MediaHQ Essentials, our weekly series on how to make the most of your MediaHQ. This week we are taking a look at how to properly format press releases on MediaHQ so that you can shape the news. MediaHQ is the ultimate all in one tool for PR professionals. Our comprehensive platform allows you

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

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