It’s a hectic Friday afternoon, you have that all-important press release to send out to journalists. You probably have a selection of media lists that you have meticulously built from scratch. If you’ve been really good over time, you may have edited them from time to time! When you heard an update two months ago
I know you’re busy, so I’ll be very brief. Most press releases fail because they are based on terrible ideas, which are poorly executed. There are two parts to that equation. Idea generation is first and execution is second. In this post I will share the best tips to simply–and forever–improve the quality of the
Nowadays, PR experts are expected to generate higher return on investment (ROI). However, more often than not, media intelligence around measurement of success in a PR campaign can be tricky. This is because PR may be only one of several communications activities contributing to brand perceptions. The creativity and cleverness behind every PR campaign comes at
Public Relations is an ever-changing industry. What PR tools PR professionals and those working in the communications industry now need to succeed has changed dramatically in the last few years. New challenges are consistently being presented to those working in the field and today a nicely put together press release and your little black book
Often seasoned PR pros neglect the most useful tool when phone pitching that perfect story: the phone call itself. The anxiety of successfully implementing phone pitching is a real problem in PR, mostly because it’s related to rejection. What if that mild-tempered journalist (albeit stressed) rejects my pitch straight up on the phone? Will my story
August saw a number of changes across Irish media with the announcement of the closure of three regional newspapers as well as high profile movements within the industry. Below you can find a sample of some of the Irish media movements that have taken place over the month: The Clare People has printed its last
In the PR world, there’s one thing that makes all PR pros shiver– press release distribution to the right media contacts. So, you’ve done all the hard work. You’ve come up with a wonderful creative idea, you’ve shaped it into a great press release or a wonderful pitch and you now have to get it out to
Do you work in PR? Maybe you’re a press officer, part of an in-house PR team, or you work in an agency. At MediaHQ we’re expanding our research team by hiring a Research Manager. We’re looking for people who understand PR to help us. In a few weeks, we will be entering some new international