Whether your working as part of a larger team or solo, these are 5 must have PR tools for any PR pro.
From the basics of creating a press release to social media monitoring of your PR campaigns, we have some of the top PR tools that every communications professional should include in their arsenal.
1. Press Release Wizard
This is a very basic tool, but it’s useful if you’re new to writing press releases.
On the Press Release Wizard website, you are guided through how to write each section of your press release as you write it. It gives detail of what you should put in each section and then when you’re finished, it sends a finished copy to your inbox.
You can then copy and paste it from your email and send it out. This is an excellent training resource to teach you how to format a press release correctly. Once you’ve done this a couple of times you will no longer need the tool as it will become second nature.
The database features the details of 60,000 journalists, producers, editors and researchers, and is constantly updated. This means you can target the reporters that are most relevant to your stories. You can also build lists of your desired contacts in seconds, share them across your PR team, and access them from anywhere.
With up to 97% deliverability rate on emails, our expert research team work hard to get your press release to the right people. That’s over 20% better than our closest competitors.
We also have a unique media newsfeed which is updated in real time as media professionals change jobs, move to different publications or join/leave the industry.
Watch our video on how MediaHQ works below:
Social media is critically important to PR strategies.
As it is, you’re hopefully already active on social media and use it to stay up-to-date with news about your industry.
But you should also use it to seek out and engage with people related to your area of business. They can start discussions about your product and increase your brand’s visibility. Twitter is the best place to do this.
You can use search on Twitter to find these people. But using tools like Followerwonk will help you find what it calls “influencers”, who could make an impact on your business by spreading the word. It will save you hours of searching.
Followerwonk’s filters allow you to find people who have words related to your business in their bio. You can also filter results based on things like location, the number of followers someone has or how often they tweet to keep track of what’s going on in the industry.
4. Google Alerts
Sometimes keeping track of your PR efforts is tricky, but there are a couple of tools that can come in handy when you’re trying to monitor media coverage of your organisation.
You can use Google Alerts to track online coverage of your business.
Create an alert for the name of your business or one of your products. Then you will receive an email with details of any mentions of them online. You can keep track of this coverage by copying the links into a Google/Excel sheet.
You can choose how often you want to be alerted or if you only wanted to be emailed when your business is mentioned on news websites or blogs.
For coverage in print media, you can also insert photos and videos in your spreadsheet.
Instead of an Excel spreadsheet, you can also use RowShare to manage press coverage. This is a free online tool for individuals or groups to create tables.
It can be used to create visually appealing tables that are easy to read, which is handy if you want to share the document around within a team.
Another feature is the press review. This allows you to create a PDF or Word document in two minutes, which goes through all the coverage your organisation has received. This is great for making progress reports for your client or boss.
Once you have the table filled, RowShare will automatically insert the articles into your document.
Looking to send your own PR campaigns? More than just a Press Release Distribution tool. MediaHQ helps you find journalists, build media lists, distribute press releases and analyse results.
Jack is a media innovator with over 20 years’ experience at the most senior level in the Irish communications industry. He has worked in marketing, journalism, and media relations. He is a former political spokesperson and government advisor, as well as an award-winning corporate PR practitioner.