3 simple ways to repurpose your online content

By Anna Henderson

Ever written a really good piece and it just didn’t get the traction you had hoped for? You spent hours researching, reaching out for quotes, creating a killer headline and image, and suddenly the piece is stuck in the archives never to see the light of day. Whether it’s a blog post, a press release or a story, it’s very easy to neglect old content and never look at it again. 

However, with a quick glance at Google Analytics, you may find that your old content is performing extremely well yet is full of outdated information and links.

By adding infographics, updating contact details and formatting your content for different mediums, it’s amazing what can happen when you give your content a new lease of life.

So without further ado, here are 3 simple ways to repurpose your online content into something new:

Interview content = eBook?

If you’re an avid reader of the MediaHQ blog, you’ll know we run a regular ‘5 Minutes with the Media‘ series, whereby we pull back the curtain to gain an insight into what it’s like to work in the media industry through short interviews.

During these interviews, we get great tips and tricks for PR Pros and those looking to get into the industry. Instead of just leaving this information buried in the middle of a blog post, we are going compile these into an eBook so that the information can all be found in one document. (Watch this space!)

This is a simple transformation, taking the exact same content and changing the medium to create an expert advice eBook. As eBooks are concentrating on a specific topic rather than a whole interview, it will grab the attention of those who missed the interviews the first time around and by making them downloadable people can save them to read for later.

Statistics = infographics?

According to the Social Science Research Network, 65% of us are visual learners.

If you’re writing a story or press release that contains some top tips or statistics, pull these out and create infographics. By giving out snippets of intriguing information on a graphic rather than a long piece of writing, people will get an overview of your story and will hopefully want to read more. These are also great for sharing on social media where people are bombarded with content links.

Blog posts = newsletters?

To really get the best audience for your online content, consider creating a company newsletter. A newsletter is a great way of keeping in touch with your audience, as well as furthering your reach. If a subscriber thinks the newsletter is relevant to a colleague or business associate, they may forward it on. Your content is now in front of a new audience/possible customer.

Here at MediaHQ, we send out a newsletter every Thursday morning. It contains updates to our current customers about our product, new blog posts that were written in the past week, as well as any updates to the media industry that our customers may need for their PR lists.

We’ve previously written a full post about why having a company newsletter is a really good idea.



Anna Henderson

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