Media in Focus: Vogue Business


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What is it in a sentence?

The analytical side of the fashion business.


How will this benefit me as a PR PRO?

Global events can trigger major changes in trends and fashions. The current pandemic and imminent recession is no different to past events that triggered changes in the way we dress and the way we use materials. For example, after World War II, fabric was rationed so fashion changed. Vogue Business analyses these changes in cultural trends and global patterns and how they will affect fashion businesses worldwide.


As well as looking at the ever-changing trends, Vogue Business looks at technology, sustainability and forecasters in each sector to help predict and show its readers how these different aides will change the fashion landscape going forward.


The title has three separate newsletters: a general one, a technology one and a sustainability one. At the moment, they are covering extensively on the effects of the COVID-19 crisis on the fashion industry and its trends. Face masks are set to become the next big thing with big brands jumping on the bandwagon. Many brands are kicking off this new trend by offering their own, branded face masks free with delivery.


Who’s behind it?

Vogue Business is based in the Condé Nast offices in London. While it shares the iconic Vogue name, it is operated as a wholly separate entity, with its own editorial team and staff.


Vogue Business’ Editorial Director, Sarah Shannon, has over 10 years of experience in business journalism, having worked for Bloomberg News London as a Senior Retail Reporter. Her other previous roles include a regular contributor to Financial Times and a Contributing Editor at the Business of Fashion.


What type of stories will I read there?

Could antiviral fabrics take off with luxury shoppers?

Amazon’s big breakthrough into designer fashion

Retail instability forces shift in strategy for small, sustainable brands