How to use Twitter to find PR opportunities

By Anna Henderson

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what.

LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both. People use it to converse with people they know, as well as keep up with breaking news and business matters.

In comparison to Facebook, Linked or Instagram, Twitter is a powerful search tool and with the right keywords, you can quickly find what you’re looking for.

Here are our top tips for using Twitter to find PR opportunities:

Use relevant hashtags

Often when looking for commentary or a quote on a specific topic, journalists will use  #JournoRequest or #PRrequest. This method is brilliant for newsjacking–adding your voice to something that is already making headlines. Tools like Tweetdeck make these searches even easier as you can set up specific columns to track hashtags and keywords so you’re on top of everything at all times.

Utilise lists

Twitter lists are an underrated feature to streamline your timeline. If you follow back everyone who follows you, it can be difficult to cut through the noise. Twitter allows you to create private lists so that no one else can see who you’re monitoring. From influencers to your competitors and journalists working in your industry, lists make it very easy to find opportunities to inject your voice and find relevant information.

Protect and build your reputation

The great thing about Twitter is you can say anything you want to the whole world. The worst thing about Twitter is you can say whatever you want to the whole world. As a PR Pro you need to manage and protect your reputation. While a situation can very quickly spiral out of control if you don’t take action immediately, Twitter also provides the opportunity to defend and build your reputation. By building a good reputation with your audience they will be quick to come to your defence if something does happen to go wrong.



Anna Henderson

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