At MediaHQ, we always go the extra mile to make things easier for you. We’ve put together all the resources you need for further reading on this week’s PR essentials.
1. Must-Read Book: The Culture Code by Daniel Coyle
The Culture Code is a book that unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. To purchase the book, click here. Alternatively, you can be in with a chance of winning this insightful book as we are running a competition to give away a free copy. All you have to do is retweet this tweet.
Last week’s winner was none other than Cathy Martin from CMPR. Congratulations Cathy!
2. Must-Listen Podcast Episode: Alex Blumberg and Matt Lieber of Gimlet Media Talk To Guy Raz On How I Built This
‘How I built this’ is an NPR weekly narrative interview show hosted by Guy Raz, where he talks to the people behind some of the world’s best-known companies and discovers how they built them. Listen to the podcast episode on Player FM or Apple.
3. Journalist you need to know: Davey Winder
Davey Winder is a three-decade veteran technology journalist and has been a Contributing Editor at one of the biggest selling UK computer magazines, PC Pro, since the first issue back in 1994. He is also a Senior Contributor to Forbes.
You can see Winder in action in the links below:
His analysis on the Russian Pornhub hackers who pulled off a $30M advertising scam.
His in-depth analysis of the cyber kill chain phenomenon.
He investigates Google’s confirmation regarding iPhone bricking iMessage text bomb.
4. Media In Focus: Business Insider
Business Insider is a fast-growing business site with deep financial, media, tech and other industry verticals. The CEO of Business Insider, Henry Blodget, is an American investor, journalist and businessman.
Blodget is a former top-ranked business analyst, but in 2002, he was charged with fraud for publicly tipping internet stocks. After serious breaches to security law, he was banned for life from working in or with the security industry. Over a decade later, Business Insider was sold for $343 million and Blodget now sits as the Editor-in-Chief.
At MediaHQ, we have the contact details of every journalist, media outlet, producer and editor in Ireland and the UK. If you’d like a demo on how to use the platform, email Gaye Gleeson on [email protected] or request your demo here.