The Mid-Week PR Read Resource Notes: Issue 8


At MediaHQ, we always go the extra mile to make things easier for you. We’ve put together all the resources you need for further reading on this week’s PR essentials.

1. Must-Read Book: Tribes by Seth Godin

Seth Godin’s visionary book, Tribes, is a bestseller that redefines what it means to be a leader. The book will make you think – really think – about the opportunities to mobilise an audience that is already at your fingertips.

To purchase the book, click here.

Alternatively, you can be in with a chance of winning this insightful book as we are running a competition to give away a free copy. All you have to do is retweet this tweet.

Last week’s winner was none other than Teresa Murray from the National College of Ireland. Congratulations Teresa!

2. Must Listen Podcast Episode: Dr Edna Ayme-Yahil, Chief Marketing & Communications Officer for Panalpina On Women In PR with Ana Aldi

Women In PR is a must-listen podcast for those who work in PR or those who are considering a career in the field. It’s hosted by Dr Ana Adi, Professor of PR/Corporate Communications at Quadriga University of Applied Sciences in Berlin, and explores inspiring women who have embraced PR and made it shine.

The episode features an interview with Dr Edna Ayme-Yahil. She discusses her journey to becoming Chief Marketing Officer and Chief Communications Officer for Panalpina.

Listen to the podcast episode here.

3. Journalist you need to know: Louise Callaghan

Louise Callaghan is a Middle East Correspondent for The Sunday Times, based in Istanbul. Her curiosity has pushed her to explore the ever-changing history of the Middle East, spending months on end in warzones to get a story.

You can see Louise in action below:

Louise Callaghan on what inspires her journalism:

Callaghan’s Syria Douma Attack Testimony for Sky News:

Callaghan writes about Abu Laith, an Iraqi zookeeper who refused to abandon his animals in the face of an ISIS attack. Read all about it here.

4. Media In Focus: The Week UK

The Week UK is a weekly news magazine which provides perspectives on the week’s news and current affairs. It is the fastest-growing print magazine of the last decade. Its growth success story comes from being able to defy odds by embracing magazine journalism at its most functional and stripping down from the usual heavy essay type of news.

It was founded in the United Kingdom by Jolyon Connell in 1995. In April 2001, the magazine began publishing an American edition; and an Australian edition followed in October 2008 but ceased publishing in 2012. In November 2015, The Week then published the children’s edition, The Week Junior.

At MediaHQ, we have the contact details of every journalist, media outlet, producer and editor in Ireland and the UK. If you’d like a demo on how to use the platform, email Gaye Gleeson on [email protected] or request your demo here.