At MediaHQ, we always go the extra mile to make things easier for you and thus we’ve put together all the resources you need for further reading on this week’s PR essentials.
1. Must-Read Book: It’s not how good you are it’s how good you want to be by Paul Arden
‘It’s not how good you are’ is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. To purchase the book, click here.
Alternatively, if you have your winning-streak mojo on, you can be in with a chance of winning a free copy of this book. All you have to do is retweet this tweet.
Last week’s winner was Kevin Cullinane from Cork Airport. Congratulations!
2. Must-Listen Podcast Episode: Jessica Rhodes, Founder & President of Interview Connections On Pitching PR with Lesley Luce
The Pitching PR is a podcast produced by the Pitch Graphic Design company. In each episode, Lesley Luce interviews experts who have made their mark in public relations and share their insights to help PR professionals amp up their communications efforts.
In this episode, Jessica Rhodes, who is the Founder and President of Interview Connections gives a fascinating insight into how to measure the real value of a podcast interview success and strategies of how to prepare for a podcast interview.
Listen to the podcast episode on Apple or on PlayerFM.
3. Media Person You Need To Know: Kira Cochrane, The Guardian
Kira Cochrane is the Head of Features at The Guardian after holding the position of Head of Opinion and Women’s Editor. She joined the publication back in 2006.
You can see Kira in action below:
‘I wanted to make this film for the victims,’ Zac Efron on playing Ted Bundy.
‘Something’s happening …’ How the Women’s March inspired a new era of resistance.
The strike-leader, the singer and the anti-Nazi activist: role models for resistance.
4. Media In Focus: Wired UK
Wired UK is an online bi-monthly magazine which covers science, technology, culture, the economy, politics and a wide variety of other topics.
The publication was initially launched in the US in 1993 by journalist Louis Rossetto and his partner Jane Metcalfe as a reliable predictor of change. The aim of Wired was to embrace the Digital Revolution and celebrate the advancements made by people and technology.
5. PR Tactic: The Pitch Email
Most brands have pretty much exclusively made it in the news via email. A large percentage of successful PR campaigns have come from sending well-crafted emails.
Get killer tips on how you can craft an effective pitch email that will get you in the news in our blog here.
At MediaHQ, we have the contact details of every journalist, media outlet, producer and editor. If you’d like a demo on how to use the platform, email Gaye Gleeson on [email protected] or request your demo here