We know you’re always busy and here at MediaHQ we aim to give you some of your time back thus we’ve put together all the resources you need for further reading on this week’s PR essentials meaning you’ve all the important links under one place.
1. Must-Read Book: Grit by Angela Duckworth
This week’s must-read book is about perseverance and how those with the most resolve succeed in life. Angela Duckworth is a psychologist who has spent her life studying what drives success. The book documents her career journey through the notoriously difficult selection process of the McKinsey consulting, leaving to teach high school students and onto Harvard. At every stage she doesn’t sugar coat the difficulties and gives a very human account of what it takes to succeed.
You can buy the book here.
Alternatively, you can be in with a chance of winning this insightful book as we are running a competition to give away a free copy. All you have to do is retweet this tweet.
Last week’s winner was Nicola Cooke of National Broadband Ireland Congratulations!
2. Quotes Of The Week
Greta Thunberg responds to backlash over a statement she made saying “World leaders are still trying to run away from their responsibilities, but we have to make sure they cannot do that, we will make sure that we put them against the wall, and they will have to do their job to protect our futures.”
The governor of the Bank of England Mark Carney says that due to the Conservative majority in the House of Commons after last week’s general election, the chances of the UK crashing out of the European Union with a No-Deal Brexit have decreased.
Banksy’s photographer Lazarides discusses how they got away with public graffiti and the closest they came to getting arrested.
3. Must-Listen Podcast Episode: We Are PR: Press Trips: Who, Why and How
The podcast features Baillie Horwood and Charlotte Wright of Rooster PR where they discuss the dos and don’ts of press trips and how they can improve your client’s experience.
You can listen to the podcast here.
4. Journalist You Need To Know: Yomi Adegoke
Yomi Adegoke is a multi-award winning journalist who has written for The Guardian, The Independent and The Pool. The Evening Standard described her as a frontline pioneer, and she was selected by The Dots creative network as a woman who was redefining the creative industry.
See her in action here:
‘We escaped Julia Roberts playing Harriet Tubman – but whitewashing lives on’
‘Calm down dear, it’s only an aneurysm’ – why doctors need to take women’s pain seriously’
‘Slay In Your Lane’s Yomi Adegoke Chats To Her Mum About Being Black, Brave & British(-ish)’
5. Media In Focus: Evolve Politics
Evolve Politics is completely independent of any media corporation, who provide honest, unfiltered news stories about their favoured party, the Labour Party, and other parties like the Conservatives. It is also a safer news option as joined the state-approved regulator IMPRESS, which follows all the recommendations of the Leveson Inquiry.
“BBC’s Laura Kuenssberg accused of breaking electoral law after revealing confidential postal vote information”
“Rachel Riley slammed after erasing Anti-Apartheid message to label Jeremy Corbyn a racist”
“The Times claims Corbyn voted against Falklands War despite Corbyn not being an MP”
You can see what Evolve Politics have to say, and subscribe to it, by following the link in our resource notes here.
6. PR Tactic: The Soundbite
The Soundbite is short sentence or phrase that is easy to remember, often included in a speech made by a politician, or high profile person and repeated in newspapers and on television and radio