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Global Leaders in 'Search Marketing' unite for 3XE Digital Conference

October 12, 2017, 16:00

Press Release


Global Leaders in 'Search Marketing' unite for 3XE Digital Conference 

Croke Park Dublin | October 19 th 2017 |


3XE Digital, Ireland’s leading tech and digital conference company, today announced that over 500 digital marketing professionals are confirmed to attend Ireland’s largest-ever Search marketing conference on October 19th at Croke Park Dublin. International expert speakers from the USA, UK, Germany, Switzerland, South Africa and Ireland will be sharing their wealth of knowledge on how technology and digital is being used globally to continue to drive business growth.


Speakers are coming from some of the leading companies in the fast-expanding sector of “Search Marketing” including Google, Microsoft, Verve Search, Zato PPC Marketing, Polemic Digital, Ayima UK, Performics, Wolfgang Digital and SEM Rush.  Full details, including full speaker line-up and conference agenda are on


The expert panel, which are more than willing to share their expertise, come from a diverse range of global businesses including: 

  • Valentyn Pylypchuk, Webmaster Strategist, Search at Google
  • Louise James, Account Director – Bing Ads Ireland at Microsoft
  • Olga Andrienko, Head of Global Marketing at SEMrush
  • Alan Coleman, CEO of Wolfgang Digital
  • Trevor Koen, Director – Digital Strategy, Imperic Media, South Africa
  • Gregor Nilsson, Chief Digital Officer at World Wildlife Fund, Switzerland
  • Andre Alpar CEO @ Performics
  • Lisa Myers, CEO & Founder of Verve Search


Search Marketing as a concept has only come to the fore over the last decade however its importance both individually and in supporting other campaigns has grown exponentially in the last few years. The ever-changing nature of online search engines can make it a difficult trade to master however search optimisation is a key requirement of any effective online strategy.



  • 93% of online experiences begin with a search engine
  • 70-80% of online users actively ignore paid ads, instead only focusing on organic results
  • Search is the number one driver of traffic to websites beating social media by 300%
  • SEO leads have a 14.7% close rate compared to 1.7% for other outbound leads




 Media Contact: Helen O Dwyer | PR1 | 086 2332725 |


About 3XE Digital


3XE Digital organise and deliver a range of boutique, focused tech and digital conferences in Ireland and UK. While only 3 years in operation, the company is now recognised as the creator of some of the most forward-thinking tech conferences available. The boutique aspect means that delegates and speakers get to share, on a peer-to- peer basis, valuable learnings from each other in a professional, relaxed atmosphere.


3XE Digital is proudly sponsored by Microsoft, Wolfgang Digital, Arekibo, Design Wizard, Imperic Media, Media HQ, the Code Institute and IBAT College. The media partners are Irish Tech News.


Editors Notes 

  • Interviews with speakers available and advance phone interviews can be arranged with international speakers.
  • A limited number of press passes available


3XE Contact: Adrian Hopkins, Tel: 0876811830, Email:

Media Contact: Helen O Dwyer | PR1 | 086 2332725 |


Media Contacts

Helen O'Dwyer

Owner PR1

046 9731622

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