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Rosanna Davison lights up Dairygold Co-Op Superstore with new Solus Customer Lighting Experience

November 28, 2018, 16:05

Try Me! 

Former Miss World Rosanna Davison lights up Dairygold Co-Op Superstore in Mallow with new Solus Customer Lighting Experience


Leading Irish lighting company Solus have just launched their pioneering new Retail Experience display solution at Dairygold Co-Op Superstore in Mallow.  Former Miss World Rosanna Davison was one of the first to drop by to press the ‘try me’ buttons and see the unit in action.  For most people, the need to trial a product before making the purchase is still very compelling. These innovative new high-level display solutions allow customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings.



The EU directive to cease production of Halogen light bulbs came into effect on September 1st 2018 but Market leader, Solus will facilitate a smooth and gradual transition for the consumer from Halogen to LED.  Under EU law, Retailers are perfectly entitled to sell these until stocks run out and consumers are fully educated and ready to move to LED           



As part of the education process, Solus launched their pioneering new concept Customer Lighting Experience display in Dairygold Co-Op Superstores with Donnacha Murnane, Retail Buyer at Dairygold Co-Op Superstores David Reynolds, Sales and Marketing Director of Solus and Former Miss World Rosanna Davison.  Co-Op SuperStores is the retail division of Dairygold Co-Operative Society Ltd which now operates retail stores across Munster stretching across counties Cork, Limerick, Tipperary and Clare. In addition to being Munster’s largest supplier of Farm Inputs, their stores offer an extensive range of Building Supplies, DIY, Paint, Fuel, Electrical, Household, Garden, Pet & Equine and Workwear.



The new Solus Customer Lighting Experience display stands are both interactive and informative and the design and production is of the highest quality. These innovative new high-level display solutions allow customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings.  The customer is brought on a journey with clear visuals and descriptions from Halogen and LED to the new premium Solus XCross™ Filament LED range.  Various shapes including the classic bulb, candle, reflectors, round and fluorescent each have their own wattage guide and fitting options be it bayonet or screw fit. 



Market leader Solus were also first in Ireland to introduce the XCross™ Filament LED range with patented technology. Solus next generation LED bulb with XCrossTM filament design creates a compact 360 degree light source that looks and lights just like the old favourite incandescent bulb.  It works just how you would expect it: instant light, using up to 90% less energy, with a natural warm light and up to 20,000 hours lifespan. Solus have also invested heavily into packaging and display solutions with helpful on-pack guides and new high-level Retail Experience display stands which take the customer experience in-store to a whole new level. 



Solus is an Irish owned company that has been established for over eighty years, now supports 63 jobs in Ireland and sell one light bulb every 6 seconds. Each light bulb is individually tested before packing to ensure the highest quality standards and Solus are proud to have achieved the NSAI ISO9001:2015 standard.  They were also the proud recipients of the overall Supreme Award for Innovation and Best Home Product at the HAI awards, finalists for 2 years in a row at the Checkout FMCG Awards and at the Sustainable Ireland Awards and a proud sponsor of the National Q Mark Awards for quality and excellence this year.


Media Contact: Helen O Dwyer | 086 2332725 | [email protected]




Media Contacts

Helen O'Dwyer

Owner PR1

[email protected]

046 9731622

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