It’s lights out for Halogen but Solus won’t leave anyone in the dark!
The EU directive to cease production of Halogen light bulbs came into effect on September 1st 2018 but Irish company and market leader, Solus will facilitate a smooth and gradual transition for the consumer from Halogen to LED. The phase-out of Halogen bulbs will be a gradual one and it is important to note that the ban is on production, not sales. Solus were very much part of the process, at government level, back in 2009 when the EU members agreed to phase out both incandescent and Halogen light bulbs. The key learning was that customer education is key and the process should be a gradual one. Under EU law, Retailers are perfectly entitled to sell these until stocks run out and consumers are fully educated and ready to move to LED
As part of the education process, Solus launched their pioneering new concept Customer Lighting Experience display in Dairygold Co-Op Superstores with Donnacha Murnane, Retail Buyer at Dairygold Co-Op Superstores, David Reynolds, Sales and Marketing Director of Solus and Former Miss World Rosanna Davison. Co-Op Superstores is the retail division of Dairygold Co-Operative Society Ltd which now operates stores across Munster stretching across counties Cork, Limerick, Tipperary and Clare. In addition to being Munster’s largest supplier of Farm Inputs, their stores offer an extensive range of Building Supplies, DIY, Paint, Fuel, Electrical, Household, Garden, Pet & Equine and Workwear.
The new Solus Customer Lighting Experience display stands are both interactive and informative and the design and production is of the highest quality. These innovative new high-level display solutions allow customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings. The customer is brought on a journey with clear visuals and descriptions from Halogen and LED to the new premium Solus XCross™ Filament LED range. Various shapes including the classic bulb, candle, reflectors, round and fluorescent each have their own wattage guide and fitting options be it bayonet or screw fit.
Market leader Solus were first in Ireland to introduce the XCross™ Filament LED range with patented technology. Solus next generation LED bulb with XCrossTM filament design creates a compact 360 degree light source that looks and lights just like the old favourite incandescent bulb. It works just how you would expect it: instant light, using up to 90% less energy, with a natural warm light and up to 20,000 hours lifespan. Solus have also invested heavily into packaging and display solutions with helpful on-pack guides and new high-level Retail Experience display stands which take the customer experience in-store to a whole new level.
Solus is an Irish owned company that has been established for over eighty years, now supports 63 jobs in Ireland and sell one light bulb every 6 seconds. Each light bulb is individually tested before packing to ensure the highest quality standards and Solus are proud to have achieved the NSAI ISO9001:2015 standard. They were also the proud recipients of the overall Supreme Award for Innovation and Best Home Product for their LED range at the HAI awards, finalists for 2 years in a row at the Checkout FMCG Awards and at the Sustainable Ireland Awards and a proud sponsor of the National Q Mark Awards for quality and excellence this year.