PR, or Public Relations, is something which is often ignored by smaller businesses. It is often viewed as a practice only suitable for multi-million euro corporations who have the budget for press officers and media relators.
This is, undeniably, just not true.
Brand communications can play such an integral role in your business, regardless of its size. You don’t necessarily need to fork out thousands to PR companies to get your brand’s message heard by the media or the public. A lot of PR work can be done from the comfort of your own home!
If you have a customer base, then you have an audience who want to hear what you have to say. This is the essence of brand communications. You don’t need to be in newspapers or all over the evening news. This is only one part of PR and is its most traditional form.
So how, as an SME, can you drum up some good PR for your business and why is it important that you do so?
Boost your digital profile
The misconception that PR isn’t for small businesses tends to stem from the financial aspect of it. Back in the day, you did need to pay firms substantial amounts of money for them to liaise with journalists, write press releases, and get your story into newspapers and news programmes.
Nowadays, the internet has given business owners a completely new platform to reach potential and existing customers. While sending press releases and forming strong relationships with journalists is still necessary, you can do a lot of your own PR from your laptop.
If you have an announcement, why not put together a short, 300-word blog post and share it out with across your social media channels? If you have some good video content which you think would do well online, upload it and get your customers to share it out. A lot of news websites tend to be crying out for good video content as they make money on rolling advertisements from it so it’s no harm sending it into them.
There are plenty of ways you can build up positive brand awareness online, even as a small business. It’s all about just getting stuck into it.
Attract Top Talent
Good staff is hard to come by. Everybody wants the best people for their business. However, when you’re competing with thousands of other companies, some of which are renown for their superior graduate programmes, it can be difficult to get the right people for the job. But how can you help boost your profile among those career-hungry grads?
Visibility is key here folks! Today’s grads are overly familiar with certain brands. Why? Because these brands spend good money on getting their name and image out there! If you want to get in the right staff for vital positions in your company, you need to invest some time and effort into interacting with graduates in the same way in which bigger brands do. You need to show off what you can offer and what it’s like to work for your company. This involves posting regularly on popular social media platforms, paying for sponsored posts, creating funny video content, etc.
PR isn’t just for fun. It provides you with an opportunity to become a more recognisable name among the future generation of workers.
Creating new connections
You may be content with your current business partners, suppliers and connections. However, circumstances, unfortunately, may change in the future which could leave you a bit stuck.
PR can help boost the profile of your small business to a level where potential brands will wish to collaborate with you. New business partners may take note of your humorous social media presence and hit you up for coffee.
These small changes to your business could have a monumental impact on your business in the future.
With over 6,000 contacts on our database, we offer the largest database of Irish media contacts and a dedicated newsfeed to notify you of updates in the Irish media industry. Like the Irish Cancer Society, we want to help you make the news. Click here for more information on our PR software or call Gaye on (01) 2541845.
Want to know the science behind writing a great press release? We have a free step by step guide here.