Social Media

How to plan and execute a successful social media campaign

By Mary Mtabali
PR Tools

It’s a common mistake for brands and other businesses to think that executing a social media campaign is going to be easy. After all, there are loads of teenagers going viral on social media, so how hard can it really be?

However, building a social media campaign is more challenging than the existence of teenage YouTube stars would make us to believe.
At MediaHQ, we know that starting a successful social media campaign requires planning and putting together a sound strategy. We’ve put together five tips that will get your campaign off the ground with a bang!

  1. Craft a clear strategy

Before you do anything else, create a solid strategy for your campaigns. Strategy can become complex, but start by breaking it down to the basics. First, choose your goal for the campaign. For example, do you want to build an online community, drive more leads to your site or help promote your blog?
You then must list out how you will measure whether the campaign has reached its goals. Some common goals for social media campaigns include: lead generation and increased brand or product awareness.
You can then craft your messaging and content around the goal in a way that your audience will likely find appealing.

  1. Create audience personas

Knowing who your audience is and what they want to see on social media is key to creating content that they will like, comment on and share. It’s also critical if you want to turn social media followers into customers for your business.
Humanise your target group by creating audience personas. These allow you to think of your potential fans, followers and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them.

  1. Strike a balance between promotional and non-promotional content

It goes without saying that if you only share promotional content on social media, people will become uninterested and stop following you. If, however, you only share non-promotional content, you won’t get the kind of results you’re hoping for.
So add content to your feed from external sources (content not written by you). For example, find a reputable media source in your industry and repost its top-performing content. That way, your audiences get to see content they might otherwise have missed, and you can build relationships with fellow experts in your industry, too.

  1. Create a unique hashtag for each campaign

Hashtags are powerful entities on Twitter and Instagram. They can help drive engagement, and just as important, they can help you track the results of your campaigns.
By creating a unique, branded hashtag for your brand and specific campaigns, you can easily track engagement and user-generated content even if users don’t remember to tag your brand directly in their posts.

  1. Evaluate your performance

Just because your social media campaign may be underway or over doesn’t mean the work is done. Regularly analyse the success of your campaign as it progresses, and evaluate it closely once it’s over. You can get valuable insight into what worked well and what didn’t.
Now that you know how to plan and execute a successful social media campaign, did you know that you could amplify your messages by creating a social media release on our database?
Top brands don’t just use to distribute their press releases, they also use our social media release (SMR) service to make their message travel further. Unlike the press release feature, the SMR is not sent out to any particular individual or list of people. It is live on our Stories page, which is a public page that anyone can view. It also means that your release will have access not only to your followers on Twitter but to the MediaHQ Twitter account as well which boasts almost 10, 000 followers, of which many of those work in the media industry. Thus, you increase your chances of making the news.
Curious? Then get a free demo of our service by clicking here or by calling Gaye on (01) 254 1845.



Mary Mtabali

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