Bookmakers Paddy Power have never been ones to hide from the limelight when it comes to promoting themselves.
Their campaigns are often controversial, sometimes landing them in hot water. But, they never fail to get people talking.
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. To find out more about how these stunts are put together, MediaHQ spoke to Paddy Power’s mischief champion & PR & Media Strategist, Rachael Kane. The result?
The kings of PR mischief- A guide to in-house PR success.