What is the podcast?
Women in PR is hosted by Dr Ana Adi, Professor of PR/Corporate Communications at Quadriga University of Applied Sciences in Berlin, and explores inspiring women who have embraced PR and made it shine.
Why should you listen to this episode?
This podcast is a must-listen for those who work in PR or those who are considering a career in the field. Dr Adi and Dr Yahil provide valuable information and inspiration for PR professionals and give an insight into the reality of being a woman in PR.
The episode focuses on in PR, featuring an interview with Dr Edna Ayme-Yahil. Dr Yahil discusses her journey to becoming Chief Marketing Officer and Chief Communications Officer for Panalpina.
While writing her thesis, Edna realised that she didn’t want to work in academia and fell into a job in UNESCO as a researcher. Here, she was quickly promoted to the Bureau of Public Information, after discovering her love for writing. Edna speaks of her life experiences which have had an impact on her journey to working in the world of PR.
The podcast covers empowering women in PR and discusses how to make it to the top as a woman in PR. Dr Edna Ayme-Yahil discusses the ways in which she made it to the top, from speaking the language of communication to building trust within a company in order to make necessary changes from the ground up.
When asked to look back and discuss something that still annoys her, Dr Edna tells ‘There will always be people in high positions in the organisation that don’t get it, who treat comms like we’re secretaries or people who put posters on the wall’. Despite this, Edna has spent her career trying to overcome adversity and prove that her job is valid and important at each company that she has worked for.
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