What is the podcast?
The Pitching PR is a podcast produced by the Pitch Graphic Design company. In each episode, they interview experts who have made their mark in public relations and share their insights to help PR professionals level-up their career.
Why should you listen to this episode?
As a PR person, it’s now important to include podcast interviews as part of your PR strategy. Podcast interviews are one of the quickest and most effective ways to build more brand awareness. This podcast episode offers insights on how to do this.
The Pitching PR episode discusses how podcast outreach differs from traditional broadcast outreach.
This episode shines a light on the brand phenomenon that is Interview Connections. Its Founder & President, Jessica Rhodes (pictured below) gives a fascinating insight into how to measure the real value of a podcast interview success and strategies of preparing for a podcast interview.
Interview Connections specialises in booking brands for podcast interviews to get valuable exposure. When Rhodes started out in 2013, the company was arguably one of the pioneers in the US market when it came to helping brands to secure interviews with big podcasts.
Some of the things Rhodes says:
“PR people should include podcast interviews as part of their PR plan strategies. This is different from traditional broadcast outreach in that it’s not about getting in front of large audiences. It’s about communicating your message to a specific small audience who are interested in your topic area.”
“The number of listeners doesn’t really matter–it’s just an icing on the cake. Your podcast interview can have a small number of listeners but what’s important is the connections you make with host and listeners. The question you should ask yourself is, how many sales were closed as a result of your podcast interview?”
“Podcasts are on demand now so you have to be strategic when crafting your message. Does your message have enough longevity? Can people listen to it after six months and relate? Your message should be able to last forever because most podcast audiences only listen to various episodes months down the line after they have been broadcast.”
“Podcast interviews are one of the quickest and most effective ways to build more brand awareness. It’s not a game of numbers but it’s about effectively networking with podcast hosts and leveraging this media exposure to build credibility with prospective clients.”
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