Must Know Journalist: Emily Sheffield

18.06.20

What’s her beat?

Emily is a renowned journalist whose career began while at the University of East Anglia in 1995. She was awarded Student Journalist of the Year while attending the college. Emily is probably best known for her time serving as Deputy Editor of British Vogue for 12 years before being made redundant. Emily will be taking over as Editor of the London Evening Standard in July 2020.

Describe her in a sentence 

The new face of the London Evening Standard.

Pitch or avoid?

You can absolutely pitch to Emily. All of Emily’s contact details (along with 60,000 other journalists) are on her full profile with MediaHQ. If you’d like to get a demo just give us your details here, or email Gaye Gleeson on [email protected].

Why do I need to know her? 

Emily will be taking over from the current Editor of the London Evening Standard, George Osborne, who will become Editor-in-Chief upon her arrival. The Standard’s ad-reliant free distribution business model has been hit hard by the outbreak of the coronavirus as people aren’t commuting to work and are staying at home.

Emily’s main focus will be the newspaper’s move to a “digital first news organisation” alongside its daily print edition. After the Covid19 crisis, Emily will have her work cut out for her to ‘save’ the print edition of the newspaper but she remains hopeful: “The newspaper remains a core element to this outstanding legacy news organisation. It has survived this crisis and it will survive many more”

What’s her back story?

After university, Emily became a columnist and features assistant for The Guardian before joining the Evening Standard. In 2005, she started working for British Vogue. Emily spent five years at the Standard while in her 20s under editor Max Hastings. She returned to the paper as a columnist in 2018.

She then founded a “positive news” app, #ThisMuchIKnow, but it struggled to find an audience and she had difficulties retaining staff. She is a co-founder of Future News Innovation, of which she will remain the director when she joins the Evening Standard.

Let’s see her in action

I loved jetting around the world for fashion shows but that’s over now — we have a chance to reset

My father is on Houseparty — but it’s painful not knowing when I’ll see him in person again

Empathy can go a long way — my therapist’s guide to not fighting with your family at this anxious time

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