MediaHQ Podcast Episode 12 – Robert McKee: Hollywood’s master storyteller

By MediaHQ

In episode 12 of our ‘Mediaflash’ podcast series, Jack Murray talks to former University of Southern California Professor, internationally renowned screenwriter and best-selling author Robert McKee.

Plus Jack and James Phelan discuss:

The Importance of a story for your business

* The difference between a narrative and a story

* How the digital age has changed advertising

* The rise of storytelling in the 21st Century

And why the great storytellers like Peter Jackson (Lord of the Rings) and Akiva Goldsman (A Beautiful Mind) were some of McKee’s best students.






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