Media In Focus: Wired UK


What is it in a sentence?

Wired is an online bi-monthly magazine which covers science, technology, culture, the economy, politics and a wide variety of other topics.

Why is it in the news?

Wired UK publishes a wide variety of content from podcasts to YouTube videos, and runs events for business professionals. Wired fuses thoughtful and provocative journalism with compelling design, and focuses on big trends that will change the shape of the world. This affords Wired readers with the first look into major advancements in the world of science and technology.

Why is Wired UK important to PR pros?

As a modern-day ‘Tomorrow’s World’, Wired explores new inventions in the world of science and considers the possibilities of future technology. Wired UK has an impressive print readership of 265,000 and 3.1 million unique online users. With 90% of readers admitting to sharing their tech expertise with family and friends, Wired has been proven to influence the masses.

Who’s behind it?

Wired was initially launched in the US in 1993 by journalist Louis Rossetto and his partner Jane Metcalfe as a reliable predictor of change. The aim of Wired was to embrace the Digital Revolution and celebrate the advancements made by people and technology. In April 2009, Conde Nast launched the UK version with a similar focus, to bring innovation and future thinking to the UK.

What type of stories will I read there?

Wired UK has explored topics such as GDPR, capitalism, the environmental impact of technology and how to succeed as a start-up. The variety of information available from the publication appeals to a wide audience of dedicated readers. Some of Wired’s headlines include:

‘GDPR fines were meant to rock the data privacy world. They haven’t’

‘Science just totally rewrote the story of human evolution (again)’

‘This economist has a plan to fix capitalism. It’s time we all listened’

‘The devastating environmental impact of technological progress’

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