Media in Focus: Mashable

06.02.20

 

What is it in a sentence?

Mashable is a global multi-platform media and entertainment publication which is a go-to source for tech, digital culture and entertainment content created for a dedicated and influential audience.

 

How will this benefit me as a PR PRO?

Mashable is a multimedia publication which does not only focus on the written word but publishes video content which coincides with its written content. Mashable publishes content which covers various issues and world concerns, meaning that it reaches a wide and dedicated audience around the globe. As a PR professional, it is essential to reach a wide audience and understanding content that appeals to millions of users on a daily basis can help when looking to expand your audience. 

 

The website uses a combination of written and video content to give users an immersive experience. Accompanying an article with a video is a key element of modern journalism, providing a rounded view on the topic under discussion. Reading a variety of news outlets aimed at specific audiences is the key to success as a PR professional. With topics ranging from dating to the latest science news, Mashable appeals to a broad audience spanning across a wide age range.

 

Who’s behind it?

Pete Cashmore is the founder of Mashable. In 2005 at the age of 19, Pete founded Mashable in his home town of Aberdeen, Scotland. At the age of 13, Pete had an appendectomy that didn’t go as planned, resulting in spending most of his teenage years alone online. At the age of 19, Pete set up Mashable from his bedroom, aiming to reach American readers with tech and entertainment news. Within 18 months, Mashable had gained 2 million readers per month. In 2020, Mashable has around 45 million monthly reads, expanding Pete’s bedroom business from a blog run by one person to a multimedia, multimillion-dollar company.

 

In 2012, Pete Cashmore featured in Times Magazine’s list of the 100 most influential people. In December 2017, Mashable was bought off Pete for $50 million by digital-media company Ziff Davis. Pete announced that at the end of 2018, he would step down to focus working on something new.

 

Mandatory Credit: Photo by CCN/REX/Shutterstock (5189313ac)
Pete Cashmore
Social Good Summit, New York, America – 28 Sep 2015

Pete Cashmore

 

What type of stories will I read there?

 

Some of the titles published by Mashable include:

‘’Operation Rock Wallaby’ rains food down on wildlife hurt by Australian bushfires’
‘Leaked photos reveal the Galaxy S20 ahead of Samsung Unpacked 2020’
‘17-year-old discovers a planet on third day of NASA internship’
‘Lizzo lends a hand packing hampers for people affected by Australia’s bushfire crisis’