Media In Focus: Gal-dem


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What is it in a sentence?

Gal-dem is an award-winning online and print publication for women and non-binary people of colour aiming to take control of the way that they are portrayed in the media.


How will this benefit me as a PR PRO?

Gal-dem has the aim to shape debates and discussions in order to create new ways of thinking. As a PR Pro, it is important to have a diverse audience and pitching to publications with a niche audience can increase your audience base. Currently the journalistic landscape is 94% white and 55% male. gal-dem actively try to redress this imbalance in the media through commercial and advertorial work.


Gal-dem claim that the gender and race balance in some newsrooms are more skewed than the aforementioned figures. Women and non-binary people of colour struggle to break into the media industry, and if they do, they are less likely to progress. As some mainstream media continue to publish racist and sexist rhetoric, gal-dem push to take control of representation throughout the industry. 


Who’s behind it?

Liv Little is the founder of gal-dem. Liv set up the publication in 2015 while she was at the University of Bristol, as she was frustrated with the lack of diversity in her university. The publication now consists of over 70 writers from across the UK and beyond who all identify as women or non-binary people of colour. 

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Liv studied Politics and Sociology at the University of Bristol and writes about intersectionality, asylum and women’s rights for The Guardian and gal-dem as Editor-in-Chief. Liv has also worked with organisations such as Women for Refugee Women to support asylum seekers and women in need.


The magazine aims to redress the balance of people of colour within the media and to increase diversity role progression within the journalistic industry. The magazine encourages debate and discussion and is a safe space for those who may be affected by racism or sexism portrayed within the mainstream media.


What type of stories will I read there?

Gal-dem publishes articles by and for women and non-binary people of colour. The publication focus on topics including lifestyle, politics, culture, music and first person opinion pieces discussing issues within the community. Some titles that you will read there include:


‘Stop trying to divide us by our faith’

‘Why is Vogue glamourising the War on Terror?’

‘Why women of colour should go canvassing’

‘Meeting Mama Edwards, Manchester’s black activist hero’


At MediaHQ, we are passionate about helping people maximise their media coverage. We have the contact details of every journalist, media outlet, producer and editor. If you’d like a demo on how to use the platform, email Gaye Gleeson on [email protected] or request your demo here.