Media in Focus: Drapers

19.02.20

What is it in a sentence?

Drapers is a trade magazine which covers the fashion retail sector by covering issues such as digital transformation, technological advance and the management of supply chains as well as hosting a series of conferences, events and awards nights throughout the year.

 

How will this benefit me as a PR PRO?

Drapers was founded in August 1887 as The Drapers Record, meaning it has over 130 years of experience in the fashion industry – from the changes in trends to the changes in how business are run in the digital era. 

 

The publication is central in the retail world and is a valuable source for “authoritative business intelligence” for the fashion industry in the UK and Ireland. It is the only publication of its kind as it covers not only all the aspects of fashion from womenswear to menswear to kidswear, but it also provides insightful information into retailing, wholesaling and manufacturing for all kinds of retailers. 

 

Drapers would put you or your client at the forefront of the fashion business industry and provide a platform where you can get your client or product to a vast audience across the UK and Ireland.

Who’s behind it?

Metropolis International Ltd acquired Drapers and 12 other titles from Ascential in a £23.5 million deal. Other titles owned by Metropolis are Property Week, Motor Trader and Irish Medical Times.

 

Since August 2019, Kirsty McGregor has been Editor of the title. She joined as Deputy News Editor in 2014 and was promoted to Deputy Editor in 2017. Back when she was appointed Editor, she said :“It is a privilege to become the next Drapers Editor, tasked with leading this incredible 132-year-old brand into the future, alongside a team of talented writers, designers and production editors. Keely [previous Editor] has done a fantastic job of modernising the brand, leaving us with a solid foundation for future growth and innovation.”