Media Contact in Focus | Coggles
What is it in a sentence?
Coggles is an online magazine which covers a variety of topics ranging from fashion, food and travel to sports, interiors and culture.
How will this benefit me as a PR pro?
This week our media contact in focus is Coggles. Coggles is an online only magazine which provides great potential for online coverage of a story. As well as this, Coggles cover a multitude of topics which makes press release distribution & pitching that bit easier. As a PR pro, it is essential to be able to appeal to different genres and audiences. Coggles brings a myriad of content together in the one place, attracting many new and different audiences to the publication of different backgrounds and interests.
In the food category, Coggles looks at the best places to eat and drink around the world, gives recipes for superfood lattes and the best winter cocktails, and explores the UK’s most instagram worthy restaurant. On the travel side, Coggles have a 2020 travel guide, the best Christmas markets to check out and the best UK staycations to take this summer.
On interiors, Coggles give advice on Spring Summer 2020 interior trends, how to bring Scandanavian design into your home and how to refresh your home. In culture, they present the top 5 exhibitions to see in 2020, an interview with an abstract artist and a beginners guide to podcasts.
On the fashion side, Coggles cover the latest trends for Autumn/Winter 2020, the rules of Parisian style and sustainable fashion. When it comes to technology, Coggles have the rundown on the speaker you need for your summer playlists, interviews with entrepreneurs in the tech industry and the art of 3D printing.
Who’s behind it?
Coggles was born in 1974 as a premium fashion brand for men and women’s designer clothes, emerging from rare international labels. The brand was established by Victoria Bage who decided on the name ‘Coggles’ after catching her husband having an affair with his secretary Sarah Coggles, in a bid to remind him of his mistake.
From the fashion brand came LIFE at Coggles, an online magazine which curates the best in fashion, tech, photography, music and home. It also contains the UK’s largest street style archive with shots regularly added from shoots in London and other European cities.
In the early days, Coggles was a physical store which played music and served coffee, as well as selling designer clothes. Bage’s son took Coggles online in a bid to modernise it, and in 2013 the company went into liquidation and was sold to The Hut Group who kept the online side of the business running.
In 2006 the Coggles website was launched, which is most famous for its LIFE section, a collection of editorial pieces about a range of subjects aimed at bringing fashion into the everyday, from home interiors to technology.
What type of stories will I read there?
8 of the Best UK Staycation Destinations
A Beginner’s Guide to Podcasts
Interview with Jonathan Levine, Founder of Master & Dynamic