How to maintain good media relations

3 Minute Read
By Kate Ryan

Here at MediaHQ, we understand how important it is to main good media relations. We have compiled three simple tips that will help you to maintain good media relations.

It can feel like navigating through muddy water when managing relationships with your media contacts. You’ve formed a good relationship with a reliable contact, but how do you go about maintaining this? It may seem like a difficult process but it doesn’t have to be.


Here are three tips on how to maintain good media relations:


Research for relevance

In order to maintain a positive relationship with journalists, you need to keep a good image in the media sphere. Sending out irrelevant press releases wastes both your time and theirs. It is living proof that you haven’t done your research.

One size certainly does not fit all in public relations. Pitching to a print publication and TV are two completely different stories that require varying tactics to be done well. Generic pitches and blanket campaigns are almost always irrelevant to journalists and should never be associated with your PR campaign. Once good media relations have been cultivated, it can paint you and your work in a bad light. Each press release should be sent to different or varying lists. The last thing you want when working to cultivate good media relations is to wash them down the drain by an easily avoided mistake. Maintaining media contacts and a good reputation are two things that remain constant in the ever-evolving world of media.


Having a creative streak is another way you can keep your name in the good books. Journalists’ inboxes are constantly swarmed with PR people who are hungry for news coverage. They often carry with them press releases that are not newsworthy. Once you have forged a good relationship with a journalist, they will recognise your name.  Stand out, have something different to offer and be bold. These are all specific attributes that can help to improve your media relations.


Interaction is a sure-fire way to help build your brand awareness and reputation in PR. Sharing a journalist’s articles, commenting on their content and offering tips or advice can be well received if done in a respectable manner.

Media relations can prove to be one of the hardest challenges faced in communications. This is simply the nature of the media landscape. However, following the above advice will put you in a good position to keep your fellow journalists happy and enrich you and your PR career.


Looking to send your own Press Releases? More than just a Press Release Distribution tool. MediaHQ helps you find journalists, build media lists, distribute press releases and analyse results.



About MediaHQ

Designed for PR and Communications teams, MediaHQ is the all-in-one media contacts database and press release distribution software with the mission to connect your story with your audience. It was founded by entrepreneur Jack Murray in 2009.

Our cutting-edge software is the best, fastest and most accurate way to find the right journalists, build media and pitch lists in seconds, send press releases and get results.

The comprehensive MediaHQ database lists the details of every journalist, and media outlet in the UK and Ireland and is full of time-saving features.


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Kate Ryan

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