Journalist You Need To Know: Isabelle Fraser

24.02.20

What’s her beat?

Isabelle Fraser is Property Editor for The Daily Telegraph. Fraser has been with the publication since 2014 where she began as a trainee journalist. Isabelle has been Property Editor with the publication since 2018. She covers topics ranging from the best commuter towns outside London to a look inside the houses of well-known figures from Lawrence of Arcadia to Pre-Raphaelite artist Dante Gabriel Rossetti. Fraser keeps the topic of property light and interesting, exploring the everyday needs of London renters and buyers, and appealing to a wide audience by giving the reader an insight into innovative and interesting property across the UK.

 

Describe her in a sentence 

A property journalist who covers the London property market, and the impact of government policies on those looking to rent or buy.

 

Pitch or avoid?

You can absolutely pitch to her.

 

All of Isabelle’s contact details (along with 60,000 other journalists) are on her full profile with MediaHQ. If you’d like to get a demo just give us your details here, or email Gaye Gleeson on [email protected]

 

Why do I need to know her? 

Isabelle Fraser is a need-to-know journalist for any PR professional, as she covers various aspects of the property market and gives insider advice to renters, first-time buyers and investors. Fraser’s writing makes the idea of buying or renting in and around London during the current housing crisis much more accessible as she provides key information on affordable housing and the best commuter towns outside the city. 

 

Fraser, however, does not focus solely on property content, but writes about topics including culture and digital media. As a journalist, it is essential to have an interest in multiple areas and Fraser exemplifies this through her articles exploring the origin of Halloween and her review of Trick Mirror by Jia Tolentino, a book of essays examining internet culture and memes. Fraser is an all rounded journalist who produces essential reading for any PR professional.

 

What’s her back story?

Isabelle has a Bachelor degree in History and a Master’s degree in Modern European History, not initially focusing on the world of journalism or property. Isabelle worked as a freelance journalist while completing her Master’s degree and in 2014 took up a position as a trainee journalist with The Daily Telegraph. In 2016, Isabelle was appointed to the role of Business Reporter and in 2018 became Property Editor at the title. Isabelle has since won Property Business Journalist of the Year for covering diverse topics including the ‘perfect commuter towns outside London, foreign investment in UK technology and the sale of the childhood home of Lawrence of Arabia.