JNLR’s battle of the breakfast shows

03.02.16 JNLR, battle of the breakfast shows, survey

The results of the latest JNLR survey are in. MediaHQ.com looks at who is dominating the airwaves first thing in the morning.

Irish audiences continue to listen to a significant amount of radio every day, tuning in for an average four hours during prime air time.

The national listenership remains at an impressive 83 per cent or 3,001,000 people listening every weekday.

But how did this evening’s results pan out for the breakfast shows?

Morning Ireland continues to set the agenda

Overall, the latest JNLR survey results were a big success for RTÉ Radio One.

Morning Ireland attracted 9,000 more listeners since November 2015, when the last figures were released, and 22,000 additional listeners year-on-year.

It remains the most listened to programme in the country with an audience share of 448,000.

Ryan Tubridy’s one-hour show, which is broadcast straight after Morning Ireland, increased its listenership by 7,000 compared to the last survey. His listenership now stands at 314,000.

Drop off at Breakfast Republic

There were drops almost across the board at RTÉ 2fm, which has just undergone a major rebranding exercise.

Breakfast Republic, presented by Keith Walsh, Jennifer Maguire and Bernard O’Shea, was down 15,000 listeners since the November survey, but it still enjoys an audience share of 181,000. The show changed to a 6-10am in September which may have skewed the results.

Dempsey has youth on his side

The Ian Dempsey Breakfast Show was the big success for Today FM.

Listener figures are up by 6,000 since the last survey, with an audience share of 187,000, making it the most listened to breakfast show for those under 45 years of age.

Newstalk Breakfast, presented by Chris Donoghue and Ivan Yates, is up 6,000 year-on-year at 171,000.

Beat 102-103’s flagship morning show, Beat Breakfast, increased its audience year-on-year by almost a quarter with 47,000 tuning in every weekday morning.

Tweet us your thoughts on the JNLR survey – @mediahqnews.

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