Jack Murray and Brandwatch’s Will McInnes talk social media analytics

By MediaHQ

Jack Murray visits New York and talks to Will McInnes (@willmcinnes) CMO of Brandwatch (@brandwatch) about social media analytics.

They discuss:

– Social media listening.

– What do you need to measure in social media to be a success?

– How to use social media to enhance brand reputation.

– How do you create a funnel from social media to sales?

– How do you connect social media to sales?

– How to respond to positive and negative social media mentions live.

– How to use a different tone of voice on social media so customers hear you more clearly.

– How banks and airlines use social media to respond to customer crises.

– What social media listening needs to happen at the most senior levels in organisations.





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