Our main goal is to make sure that you’re press release ready for 2019. Sometimes trying to think up of story hooks or ideas can be the most difficult part of carrying out campaigns. However, who says they all have to be original?
Newsjacking can often be a great way of getting your brand name out there as the media is already focused on an event or idea.
Here at MediaHQ, we have a News Diary feature on our system that allows our clients to see what special events and occasions are coming up during the year to allow them to plan accordingly.
We’ve also given our tips on how to create and maintain an editorial calendar.
As a special treat, we’ve compiled a list of some days and events that might not necessarily have been on your radar to help you get ready for the year ahead.
Sunday, 20 January 2019
World Religion Day
World Religion day was established by the National Spiritual Assembly of the Baha’i’s in the United States during the 1950s. It stemmed from the Baha’i philosophy that all humans are born equal. Today, it has gained increased recognition and is used as a way to promote interfaith understanding and to encourage people to listen to those of a different Religion.
Monday, 21 January 2019
European Cervical Cancer Prevention Week
Monday the 21st of January marks the start of European Cervical Cancer Prevention Week. Cervical cancer affects about 300 women in Ireland each year, but fortunately, regular screening through smear tests is a very good method of prevention. The Irish Family Planning Association in cooperation with CervicalCheck – The National Cervical Screening Programme urges all women aged 25 to 60 across Ireland to look after their health by making sure they are up to date with their free smear test to help prevent cervical cancer. Under the hashtag #sharethewisdom women are encouraged to share their stories and spread the word about the importance of regular check-ups to reduce the risk of cervical cancer.
Tuesday, 05 February 2019
Chinese New Year (Year of the Pig)
February 5th 2019 marks the Chinese New Year with 2019 being the year of the pig, according to the Chinese 12-year animal zodiac cycle. The Chinese New Year is also referred to as the “Spring Festival” in China. This is a public holiday in China starting on the Chinese New Year and lasting for 7 days. Pig Years are believed to be the most unlucky for people born during previous pig years.
Friday, 15 February 2019
Singles Awareness Day
The day after Valentine’s day, Single Awareness Day, is dedicated to celebrating and embracing the single life. It was established by single people who were sick of feeling left out on Valentine’s Day and the goal of the day is to let single people have celebrations, get-togethers and to exchange gifts with their single friends.
Wednesday, 20 February 2019
Virgin Media Dublin International Film Festival
Dublin International Film Festival will run from the 20th of February to March 3rd. The festival has garnered a reputation for delivering only the very best in international film and film talents to the audiences. The now very extensive programme includes screenings of a wide variety of films, public interviews, Q&A sessions, and panel discussions. Each year, over 50 directors, actors and producers attend the festival to meet with their Irish counterparts and audiences to discuss their work.
Friday, 08 March 2019
International Women’s Day
International Women’s Day is a strong call-to-action to press forward and progress. In 1911, the first ever International Women’s Day was celebrated and since then, it has grown into a very important day for inclusiveness and gender parity. The World Economic Forum’s 2017 Global Gender Gap Report has shown us that gender equality is over 200 years away. #PressforProgress serves to motivate and unite friends, colleagues and entire communities to think, act and be gender inclusive.
Thursday, 21 March 2019
World Down Syndrome Day
World Down Syndrome Day (WDSD), 21 March, is a global awareness day which has been officially observed by the United Nations since 2012. The main aim of World Down Syndrome Day is to raise awareness for what Down Syndrome is, what it means to have Down Syndrome, and the roles people with Down Syndrome play in our lives and communities. The hashtags #WhatIBringToMyCommunity and #WDSD18 invite people with Down Syndrome to share their contributions to their communities.
World Poetry Day
The 21st of March is also a day introduced by UNESCO to honour the important role that poetry plays in our lives. One of the main objectives of the day is to support linguistic diversity through poetic expression and to provide endangered languages with opportunities to be heard within their communities.
Tuesday, 02 April 2019
World Autism Awareness Day
World Autism Awareness Day aims to raise awareness about the experiences of people with autism with a special focus on children. Educational events take place throughout the day such as panel discussions with autism experts, politicians and non-governmental organisation representatives. In addition to that, workshops and conferences for professionals working with autistic people are held. There is plenty of opportunity for people with autism to participate in artistic workshops and exhibitions showcasing art created by autistic children.
Monday, 22 April 2019
Earth Day first took place on April 22, 1970 and is considered the birthday of modern environmental movement. Earth Day channelled the energy of the anti-war protest movement and put environmental concerns on the front page. The very first Earth Day inspired 20m Americans to take to the streets to demonstrate for action to be taken to protect the environment. Earth Day had led to the creation of the United States Environmental Protection Agency and is now an annual global event. Over 1 billion people around the world will participate in Earth Day. This year’s theme is “End Plastic Pollution”.
Sunday, 05 May 2019
Cinco de Mayo
Cinco de Mayo, which is Spanish for the Fifth of May, is an annual Mexican celebration. The date commemorates the Mexican army’s unlikely victory over the French Army at the Battle of Puebla, on May 5. In Mexico, this date is typically celebrated through ceremonial military parades. In America, the date has come to be associated with the celebration of Mexican-American culture, and is more widespread than in Mexico.
Ramadan is the ninth month of the Islamic calendar and this year falls between May 5th and June 4th. The month is observed worldwide as a month of fasting, in commemoration of the first revelation of the Quran to Muhammed. This annual observance is regarded as one of the Five Pillars of Islam and in 2020, the month will begin on April 23rd.
Thursday, 09 May 2019
Europe Day celebrates peace and unity in Europe and marks the anniversary of the historical “Schuman Agreement.” In 1960, French foreign minister Robert Schuman put forward his ideas of political cooperation within in Europe which would prevent war between European nations and ensure a catastrophic event like World War II would never happen again. Years later we still celebrate Europe Day with events taking place in EU institutions across the union.
Saturday, 25 May 2019
Referendum on the 8th Amendment (1st anniversary)
Saturday the 25th of May marks the first anniversary of the day Ireland voted to remove the 8th amendment from the constitution.
Wednesday, 05 June 2019
World Environment Day
This year’s global host of World Environment Day is India. The theme for this year is “Beat Plastic Promotion” with the tagline being “If you can’t reuse it, refuse it”. India has an excellent reputation when it comes to recycling, they have the highest rate of recycling in the world. Events take place around the world and World Environment Day is promoted by the UN Environmental committee.
The Leaving Certificate
Wednesday 5th of June also marks the first day of the Leaving Certificate as thousands of students enter into the fifteen day exam period.
Friday, 21 June 2019
Summer Solstice/ Longest Day of the Year
The Summer Solstice marks the longest day of the year.
International Day of Yoga
Yoga is a set of mental, physical and spiritual practices which originated in Ancient India. Recognising its universal appeal, the UN decided to declare a worldwide day to raise awareness of the many benefits of practising yoga.
Bring Your Dog to Work Day
The Friday after Father’s Day is always Bring Your Dog to Work Day. As long as your boss allows it, this day lets you bring your furry companion along with you for the day on your work adventures.
Body&Soul is an arts & music festival centred around the Summer solstice where lovers of music, art, performance and food come together for three days on the grounds of Ballinlough Castle in Co. Westmeath. Body&Soul 2018 takes place until the 24th of June.
Sunday, 14 July 2019
National day of Commemoration
In Ireland, the National Day of Commemoration commemorates all Irishmen and Irish women who died in past wars or on service with the United Nations. It occurs on the Sunday nearest July 11, the anniversary of the date in 1921 that a truce was signed ending the Irish War of Independence.
Tuesday, 13 August 2019
International Lefthanders Day
International left-handers day aims to raise awareness of the challenges faced by left-handed people living in a world designed for right-handed people. It’s a fun day to celebrate differences in the world.
Tuesday, 10 September 2019
World Suicide Prevention Day
World Suicide Prevention Day promotes worldwide action to decrease deaths by suicides. Organisations, government agencies and individuals are given the chance to promote awareness about suicide, mental illnesses associated with suicide, as well as suicide prevention. Various events and activities are held today, such as conferences, open days, educational seminars or public lectures.
There are also memorial services and candlelight ceremonies to remember those who died from suicide. A very important role is played by training courses about suicide and depression awareness to prevent suicides from happening and hopefully, one day see a world without suicide.
Saturday, 21 September 2019
International Day of Peace
The International Peace Day was first held in 1981 by the United Nations General Assembly. Exactly two decades later, the day was unanimously voted to be a designated period of non-violence and cease-fire. All nations and people are invited to honour a cessation of hostilities during the Day and to commemorate the Day through education and public awareness on issues related to peace.
Oktoberfest is an enormous beer festival and funfair held annually in Munich, Germany. It originated in 1810 as a celebration of the marriage of the ruling monarch of the area at the time. Since then it has developed into a globally recognised festival of beer, food, and fun. Munich’s Oktoberfest is the largest festival in the world with some 6 million visitors from all around the world. The festival lasts for a fortnight and many other cities around the world have adopted the celebration and hold their own Oktoberfest events. Dublin’s Oktoberfest takes place in North Dock and features traditional German beer, food, and entertainment.
Tuesday, 01 October 2019
International Day for Older Persons
The first day of October is International Day for Older Persons. In 2014, governments around the world adopted a resolution to recognise ageism as a major social issue. The Day is about raising awareness for the needs of older people in our society and to highlight their role and continued importance.
Thursday, 10 October 2019
World Mental Health Day
World Mental Health Day aims to further global mental health education and awareness in order to combat societal stigma around mental health issues. It was first held in 1992 because of the efforts of the World Federation of Mental Health. Every year, thousands of people come together to mark this important awareness-raising day. Today is an opportunity for organisations working with people with mental health difficulties to talk about their work and what more needs to be done to provide better care at home and around the world.
Friday, 01 November 2019
Movember is a month-long charity event made to raise awareness of men’s health issues such as testicular cancer and men’s suicide. “Movember” is a portmanteau of moustache and November and throughout the month men are encouraged to grow moustaches in aid of various charities.
World Vegan Day
World Vegan Day promotes and encourages the adaptation of vegan lifestyle. The day was created as a way to commemorate the 50th anniversary of the vegan lifestyle where humans do not use or eat animals products.
All Saints Day
All Saint’s Day is a Holy Day of Obligation in the Catholic Church. It is the day directly following Halloween and has its origins in the Celtic feast of Samhain.
Thursday, 14 November 2019
World Diabetes Day
World Diabetes Day was created in 1991 by International Diabetes Foundation and WHO in response to growing concerns about health threats posed by diabetes. It’s an official United Nations Day and they have adopted a blue circle logo. Diabetes Ireland is the only national Diabetes charity here.
Tuesday, 03 December 2019
International Day of Persons with Disabilities
More than one billion on Earth live with some form of disability and of those who are disabled, over 80% live in developing countries. The UN International Day of Persons with Disabilities aims to promote the rights and well-being of those who are afflicted by disabilities and raise awareness for their situation.
Giving Tuesday also falls on the 3rd of December and is a social media-driven international day of generosity. People are encouraged to give their time, a gift, money or anything they can to someone else or to a charity in order to make the world a better place. It started off in 2012 as a way of sharing following the consumerism of Black Friday. It is backed by PayPal and The Bill and Melinda Gates Foundation and is now becoming a global movement for change and social improvement. It takes place in over 150 countries.
Wednesday, 18 December 2019
International Migrants Day
The International Migrants Day raises awareness and gives information on human rights and fundamental political freedoms of migrants to ensure their protection.