How to bring your PR back from the dead this Easter

16.04.19 Easter

Are your stories failing to gain any media coverage? Do you feel like you’re just going through the motions every time you send out a pitch? Has it been a long time since you questioned the purpose of your PR efforts?

These are all signs that your PR campaigns are on death’s door. With the Easter holidays upon us, it’s time to start thinking about steps you can take to bring your PR back from the dead.

Here are our top PR resurrection tips:

The devil is in the details

It is vital that PR professionals have a deep understanding of the company they work for, along with the challenges and opportunities facing it. The most important step in building a PR campaign is to get to grips with the history and culture of your company or client.

Business and product knowledge are essential for anyone working in Public Relations. As a PR professional, you should put yourself in a good position so that you won’t be caught off guard when asked tricky questions.

Carry out detailed research to spark new ideas and to oversee campaigns with a clear and informed vision.

Try (on) a new habit

It’s very easy to get stuck in a rut. For better or for worse, we’re all programmed to follow routines. But in the world of PR, habit can kill your practice. It’s important that PR professionals embrace change, considering the shifting nature of the industry.

If you find that you are just going through the motions in your PR, it might be time to question your approach to see if something might be gained in switching up your tactics

Creativity is not often associated with PR work, but coming up with new and creative approaches to your PR is absolutely essential for anyone in the industry. Think differently and strive to push the boundaries of your practice. Creative work should always feel challenging, the same goes for PR.

Know Thyself

It’s important that while you embrace change, you also cultivate an approach to PR that is distinctly your own.

Public Relations is ultimately all about people. Try and moderate your use of industry jargon and aim to convey your message in a way that’s easily understood. It’s natural that you might be worried about sounding professional, but couching your message in a torrent of buzzwords will only serve to alienate or confuse people.

We are all natural communicators, so tap into your inner storyteller. If you’re truly confident in your knowledge of the company you’re working with, you should aim to communicate that knowledge as clearly as possible.

If you’re looking to reinvigorate your PR and would like to gain access to Ireland’s largest online media contacts database, give Gaye a call at 01 254 1845 or click here.