Branding tips – Maximise your Instagram

17.11.16 Instagram

While Instagram may not be for everyone, it is the perfect platform for some organisations to express their creativity. 

We take a look at a few ways in which you can use Instagram to get creative and to get people talking about you. 

Don’t bombard your followers 

Instagram users generally don’t enjoy their newsfeed being clogged up by the same account. They might forgive it once or twice, but oftentimes it leads to some unfollowing being done.

This is why Instagram Stories are a blessing for brands. It saves brands from ‘overposting’.

Instagram’s official website site says with stories “you can share as much as you want throughout the day—with as much creativity as you want.”

This is a great way for brands to cover events or launches, as it doesn’t clog follower’s newsfeeds and will only be viewed when people decide to watch it.


Instagram is about being creative, and unbranded hashtags are a great way to express your brands creativity and message.

An unbranded hashtag can be beneficial because it’s less promotional, giving it a greater chance to spread and hopefully go viral.

Red Bull’s #PutACanOnIt is an example on a successful unbranded hashtag that really took off- and the best thing about hashtags is they can be used on Instagram and Twitter.

View this post on Instagram

Desafio Romeno do Energético! O objetivo da corrente é beber 200l sem parar e você está intimado a comprovar isto com foto/vídeo nas próximas 24h. Valendooooo!

A post shared by Diogo Lutz (@diogolutz) on

Tell stories 

It’s nice to put up an image of a new product or a story of a talk/launch- but don’t forget the story behind your brand that brings your ideas to life.

People and places make stories worth remembering, so why not tell your followers more about them?

View this post on Instagram

As the Cleveland #Indians and Chicago #Cubs square off tonight at Cleveland’s Progressive Field, in search of their first #WorldSeries wins in 71 and 108 years, respectively, it’s a fair bet that few fans will be focused on the stadium’s lights. But that wasn’t always the case ― night games were rarer than a Honus Wagner baseball card. Until 1935, when the Cincinnati Reds asked #GE to install towers around Crosley Field, setting the stage for the first MLB game played under artificial illumination. Progressive Field uses GE lights today and the company also illuminated Chicago’s Wrigley Field in 1988 ― then the last #MLB #baseball park without lights. #lighting #ingenuity #game7

A post shared by General Electric (@generalelectric) on

Tell us about your struggles, your triumphs and why you do what you do.

Lots of companies that know how to use Instagram successfully will use the #tbt (throwback Thursday) hashtag to tell stories.

View this post on Instagram

#ThrowbackThursday – Yeah! Action poses! Those are the best kind of poses. #StarWars #vintage #tbt

A post shared by Star Wars (@starwars) on


There’s more to using Instagram successfully than using your own account.

Lots of company’s use digital influencers to promote their products.

One Irish company in particular are very good at it are Cocoa Brown. Cocoa Brown’s biggest social media promotion came from none other than Kylie Jenner.

KylieJenner-Instagram (1)

Also, if you look at Beats by Dre they also often show celebrities and athletes wearing their headphones on Instagram to promote themselves.

Running a campaign and want to get your story out there? We have helped Ireland’s top organisations with their brand storytelling, PR process, blogs and content.

Why not give Gaye a call on 01 254 1845 or email [email protected]


Bonus: Download our quick Twitter checklist to help you grow your following, increase engagement, and get media coverage for your company.