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Course/Training, Media, Online June 19, 2013

YouTube’s fortunes skyrocket as smartphone content consumption grows

YouTube’s advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets. YouTube  is experiencing significant growth as users change their social online activity from desktop to smartphones. One of the growth drivers is that YouTube, beginning last fall

Course/Training, Media, Media Tips June 18, 2013

The best free apps for small business

Smart phone apps aren’t just for entertainment or information, they can also be extremely useful particularly when it comes to your business.Smart phone apps can make all aspects of your business easier from financial management to project organisation, and many of them can be downloaded for free. Mint Mint puts all your financial accounts into

Content, Course/Training, Marketing June 17, 2013

5 reasons to use video to boost your business

It’s important to stay ahead of the curve if you want your business to come out on top. Video is now a key aspect of online media strategies. It may seem difficult, expensive and intimidating but creating videos can actually be simple. 1. It’s cheap: You can create videos yourself with your trusty smart phone,

Course/Training, Marketing, Media June 14, 2013

3 ways that podcasts are great for your business

Podcasting is an interesting form of content production. It’s innovative and will engage audience members far more than a piece of text. So if you’re thinking about creating a new podcast below are 3 advantages; 1. Easier; podcasting is both easier for you and your audience. Podcasts are simple and straight forward to create, it

Content, Course/Training, Media June 12, 2013

Using your smart phone to create great images

It’s clear in this day and age you need to be able to create content on the go. The easiest way to create eye catching and engaging content is photographs. 1. Editing Apps; your smart phone may be versatile but it wont have as good a picture as professional cameras. This is where editing comes

Branding, Course/Training, Media June 11, 2013

Best Social Media Strategy as chosen by Facebook

Facebook decided to award the brands that have the best social media strategy on the social network site. And the winner is Oreo! The Oreo facebook page already had an advantage, as it is an extremely well known brand, however Facebook only chose brands that used mostly unpaid advertising on the site. What caught the

Course/Training, Media, Media Tips June 10, 2013

3 tips for a successful Facebook content strategy

The average Facebook user is connected to 80 pages so content is a major factor that separates your organisation from the rest. Developing a Facebook content strategy is important in order to make an impact, you can’t simply post whatever you want, whenever you want if you want to reach the masses and boost you

Branding, Course/Training, Media June 7, 2013

Top 3 Irish Facebook Brand Pages

Facebook has over one billion users worldwide and over 2 million in Ireland. It’s no secret that it provides ample business opportunities, so which Irish brands are performing the best on Facebook. 1. Tourism Ireland; this Facebook page has an extremely impressive 502,000 likes. It uses scenic photographs of Ireland as the main way to

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