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Blog

Humour, PR, PR Tips May 3, 2019

PR Tips from the Dark Side

For Star Wars Day, we’ve combed through everybody’s favourite epic space-opera media franchise to unearth some PR tips that can help you and your company. We’ve looked at the lessons that can be garnered from the Galactic Empire and their ill-fated quest for domination of the Galaxy. Although a long time ago, in a galaxy

Events, Journalism, Media Relations May 3, 2019

World Press Freedom Day – a history

World Press Freedom Day takes place on May 3 and aims to promote freedom of press while commemorating those journalists who have lost their lives due to violent attacks through their involvement with the media. Created by the UN, its objective is to raise awareness of the fundamental human rights to free self-expression and access

Communications, Creativity, Marketing May 3, 2019

How to get animated with your PR tactics

Today celebrates World Cartoonist Day marking the 124 year since the birth of the very first cartoon by artist Richard F. Outcault. He introduced a small bald child in a yellow nightshirt to the world in an incredibly popular publication at the time, the New York World. Since then, cartoons have broadened the way stories

Film, MediaHQ.com, Opinion May 2, 2019

Top PR films you should watch

“You don’t know what it’s like to be me out here for you … Help me, help you” Tom Cruise, playing the rogue sports agent Jerry Maguire, begs of his only client, Cuba Gooding Jr, in the changing room of a gym. This is one of the most famous agent-client relationship scenes of all time.

MediaHQ, MediaHQ.com, PR April 29, 2019

5 traits of a solid PR pro

Being a solid PR pro is no easy feat. Those that are truly talented have cultivated specific traits that set them apart from the ‘average Joe.’ It then goes without saying that to be successful in the world of modern PR, there are certain essential traits that one must possess to capitalise on opportunities, maintain

Brand Storytelling, Content, Creativity April 26, 2019

3 insightful ways to master the art of storytelling

What is storytelling and how can one use it to their advantage in the world of PR? Whether in a business setting or otherwise, there are many advantages tied to storytelling. Incorporating these skills into your work can help you create an unforgettable PR campaign and act as the cherry on top. It is the

Communications, Media Changes, Media Tips April 25, 2019

5 steps to solving a PR crisis

In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a nanosecond news cycle. All the luxuries of distance between the time of your crisis and the

Content, MediaHQ.com, PR April 22, 2019

5 rules for publishing a high-quality press release

When writing a press release, there is no point in putting anything and everything down on paper. For a press release to achieve the desired effect, you have to ensure that it contains high quality content. Creating a press release full of high quality content will prove more effective and leave a lasting impression on

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