8 tips on how to write a great press release

04.02.14

The next time you write a press release, try and give the reporter a reason not to delete it. Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1. Attention-grabbing headline:  You need a short, snappy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds) […]

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University of Limerick up for “Best University Placement Award”

16.01.14

  The University of Limerick (UL) is one of five finalists for the Best University Placement award as part of the Undergraduate Employability Awards given to institutions that excel in undergraduate placements for work experience. UL was one of 350 other universities selected for the category and was the only Irish higher-education institution to be […]

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Getting to know Journalists: 3 tips for PR pros

08.01.14

Lets face it, the more you know about your target media outlet, the better chance you have of placing an article. That alone is a good reason for getting to know journalists individually. On another level, it enables us to become familiar with shared journalistic traits and characteristics. Ask yourself how journalists are coping within […]

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Johnston Press confirms talks on sale of newspapers

02.12.13

Johnston Press, the publisher of more than 30 regional newspaper titles in Ireland, has confirmed it is in talks to sell its 14 titles in Ireland, which include the Limerick Leader, the Donegal Democrat and the Kilkenny People. In a statement to the London Stock Exchange, the company said it was holding discussions about the […]

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Press release submission rules you’re forgetting

20.11.13

Before you send that email, how sure are you that you’ve been following all the press release submission rules? There are several guidelines to keep in mind before you submit your press release to anyone, and breaking these rules could mean disaster. Don’t be pushy  You may believe your press release is the most important document […]

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Irish charity creating communication links in the Philippines

19.11.13

An Irish charity is travelling to the Philippines to provide internet and phone access to those affected by Typhoon Haiyan so they can re-connect with their families. Not only will people be able to let friends and family abroad know they are safe but they could also help find any missing loved ones. Disaster Tech […]

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Happy Birthday Google- here are 15 things you didn’t know

06.09.13

Google turned 15 this week, celebrating that, here are 15 things you didn’t know about Google: 1. Google was originally called BackRub. The homepage read: “BackRub is a ‘web crawler’ which is designed to traverse the web.” 2. Google has acquired an average of one company every week since 2010. 3. The first Google doodle was a Burning Man symbol. Founders Larry […]

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The best free apps for small business

18.06.13

Smart phone apps aren’t just for entertainment or information, they can also be extremely useful particularly when it comes to your business.Smart phone apps can make all aspects of your business easier from financial management to project organisation, and many of them can be downloaded for free. Mint Mint puts all your financial accounts into […]

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3 ways that podcasts are great for your business

14.06.13

Podcasting is an interesting form of content production. It’s innovative and will engage audience members far more than a piece of text. So if you’re thinking about creating a new podcast below are 3 advantages; 1. Easier; podcasting is both easier for you and your audience. Podcasts are simple and straight forward to create, it […]

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