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Blog

Digital Marketing, Media Tips, MediaHQ February 22, 2019

7 ways to measure the impact of PR

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have on my business? How will I track its success rates? Is

Communications, Content, Digital Marketing February 20, 2019

How to use Twitter to find PR opportunities

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what. LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both.

Communications, Content, Creativity October 25, 2018

Top 10 tips for great PR teams – MediaHQ eBook

We know that PR and Communications teams are busy people. Balancing client work, events, managing media relations and your public image is no easy feat. Ireland’s best PR teams use MediaHQ every day to make the news. We want to share what makes their PR and media relations efforts so successful and how they get

Communications, Creativity, Digital Marketing October 10, 2018

Top tips for writing that killer subject line

Your subject line is the first impression you have on your recipient and it determines whether your email is opened, read or even clicked. That journalist/media professional you’re sending your press release to receives over 200 emails a day into their inbox, so it’s crucial that your subject line is eye-catching. Here are some tricks

Communications, Digital Marketing, eBook September 21, 2018

How to: Write Press Release Headlines – eBook

Press releases are still one of the main ways the media generate news, but when a journalist is receiving over 200 press releases a day it can be hard to get yours to stand out.  We know that sending a press release can be a daunting task. While the copy is critically important in getting

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting your email

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Communications, Content, Digital Marketing August 7, 2018

Print vs Digital: What are the benefits?

Print vs Digital. A classic rivalry like any other. Whether you are looking for a spread in a magazine or getting your story to a digital publication, what is the difference when pitching to traditional print media and digital media? PR pros can easily make the mistake when pitching to both print and digital media,

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