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Blog

Broadcasting, Content, Marketing January 29, 2019

Google Analytics 101: How can it aid your PR strategy?

We’ve given you tips on how to create an editorial calendar, the role of creativity in your PR campaign, how to write your press release, and the best times to send out your release. But how do you measure success after all that work has been carried out? What learnings can you take from your

Communications, Content, Marketing January 7, 2019

If you’re boring it’s your own fault, here’s how to change it

I finished business school at 23 years of age and I was ready for the world—equipped with a degree in marketing and agribusiness. I really wanted to make a dent in the world, but like most college graduates I wasn’t really sure just how I was going to do it. My first job after college

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

Communications, How To Content, Marketing November 26, 2018

How do you make the media love you?

There’s nothing more intoxicating to a media professional than someone who sends well thought out press releases, at great times, with story hooks that are relevant to the journalist and their media organisations. Here are our top tips to woo your way onto the front pages: Have a story hook Everyone loves a good story.

Communications, Marketing, MediaHQ.com November 23, 2018

Best Black Friday branding campaigns

Black Friday deals seem to get earlier and earlier and have now spilt into Cyber Monday. This year Amazon announced their deals on the 16th of November, a solid week before the actual discounts are supposed to start.  Some of the best marketing campaigns come from this annual shopping frenzy with each company trying to outdo

Branding, Communications, Marketing November 22, 2018

The importance of a good brand

What do we firstly think of when we hear the word branding? Does our mind automatically provoke the notion that branding is nothing more than logos and graphic design? Or are we infused with the idea that branding is restricted to international corporations? If so we swiftly need to change that perception. A business’s logo

Communications, Creativity, Marketing November 21, 2018

5 things all creative people do

When it comes to creativity, a lot of people correlate it with being artistic. However, creativity comes in all shapes and forms, not just your ability to hold a paintbrush. But that doesn’t mean that you won’t fall victim to boredom or hit a creative block. But what is it that creative geniuses do that

Communications, Content, How To Content November 16, 2018

PR tips to get you prepared for 2019

Believe it or not, 2019 is almost here. Many of us have already begun planning for the new year, putting together our budgets and plans for the first few months. For PR pros it is essential you stay up to date with how the industry is changing so you know what to expect in the

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