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Blog

Awards, Branding, Broadcasting July 7, 2015

3 Irish journalists making it abroad

The media is a tough nut to crack nowadays with so many news and media outlets popping up. Countless new media apps are making the game easier for journalists, but also making it increasingly difficult to find a niche. We take a look at three Irish people achieving success in their respective media fields over seas. 

Communications, Content, Irish Journalists July 1, 2015

The Slow PR Model: build better relationships with the media

The Slow PR model is all about taking a relationship-based approach to communication. This is done using a mixture of traditional and digital methods. The goal is to develop long-term sustainable relationships with the media. Firstly a target demographic needs to be selected, after which a rapport can be developed. This may include covering stories

Changes, Content, Creativity June 30, 2015

What Periscope can teach media pros about audience interaction

Periscope mobile broadcasting app is a live video streaming app developed for both iOS and Android platforms. It was sold in March 2015 to social media giant Twitter for an excess of $100 million shortly after rival app Meerkat was released. Periscope can be a creative outlet for the streamer and also a source of

Communications, Content, Course/Training June 23, 2015

Google says the future is now – with News Lab

Google has revealed ‘News Lab’, its latest media revelation. It will combine the power of quality journalism and the nuances of technology to change how we view the news forever. We take a look at News Lab to see how much of a game-changer it really is.

Communications, Content, Course/Training June 23, 2015

The future is now with news lab

Google has revealed ‘News Lab’, its latest media revelation. It will combine the power of quality journalism and the nuances of technology to change how we view the news forever. We take a look at News Lab to see how much of a game-changer it really is.

Branding, Communications, Content May 6, 2014

Why Storytelling is the Ultimate Weapon?

Without a story our brand, idea, product, or cause is dead,- it has no reach. It lacks a major factor to make it attractive and successful. Humans aren’t moved by facts. The aren’t moved by data. They aren’t moved by slides, spreadsheets or charts. What they are moved by however is emotion. The best way

Content, Course/Training, Marketing June 17, 2013

5 reasons to use video to boost your business

It’s important to stay ahead of the curve if you want your business to come out on top. Video is now a key aspect of online media strategies. It may seem difficult, expensive and intimidating but creating videos can actually be simple. 1. It’s cheap: You can create videos yourself with your trusty smart phone,

Course/Training, Marketing, Media June 14, 2013

3 ways that podcasts are great for your business

Podcasting is an interesting form of content production. It’s innovative and will engage audience members far more than a piece of text. So if you’re thinking about creating a new podcast below are 3 advantages; 1. Easier; podcasting is both easier for you and your audience. Podcasts are simple and straight forward to create, it

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