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Blog

Marketing, Media, Mediaflash August 11, 2015

Derry Journal publisher sees 4.6% fall in revenue

Johnston Press, the publishers of the Derry Journal newspaper, The Sunday Journal, and The News Letter, have reported declining half-year sales with companies continuing to cut print advertising spending. In total, the Edinburgh-based company publishes 22 titles in Northern Ireland, with 14 being available in the republic.

Broadcasting, Communications, Marketing July 29, 2015

Drop in audience share doesn’t stop increased sales for ITV

The UK-based television broadcaster ITV has announced that despite a considerable drop in audience share, first half sales have increased by 11%. A decline in viewing for the main ITV channel was offset by a 2% rise across its other channels.

Awards, Branding, Broadcasting July 7, 2015

3 Irish journalists making it abroad

The media is a tough nut to crack nowadays with so many news and media outlets popping up. Countless new media apps are making the game easier for journalists, but also making it increasingly difficult to find a niche. We take a look at three Irish people achieving success in their respective media fields over seas. 

Communications, Content, Irish Journalists July 1, 2015

The Slow PR Model: build better relationships with the media

The Slow PR model is all about taking a relationship-based approach to communication. This is done using a mixture of traditional and digital methods. The goal is to develop long-term sustainable relationships with the media. Firstly a target demographic needs to be selected, after which a rapport can be developed. This may include covering stories

Changes, Content, Creativity June 30, 2015

What Periscope can teach media pros about audience interaction

Periscope mobile broadcasting app is a live video streaming app developed for both iOS and Android platforms. It was sold in March 2015 to social media giant Twitter for an excess of $100 million shortly after rival app Meerkat was released. Periscope can be a creative outlet for the streamer and also a source of

Communications, Content, Course/Training June 23, 2015

Google says the future is now – with News Lab

Google has revealed ‘News Lab’, its latest media revelation. It will combine the power of quality journalism and the nuances of technology to change how we view the news forever. We take a look at News Lab to see how much of a game-changer it really is.

Communications, Content, Course/Training June 23, 2015

The future is now with news lab

Google has revealed ‘News Lab’, its latest media revelation. It will combine the power of quality journalism and the nuances of technology to change how we view the news forever. We take a look at News Lab to see how much of a game-changer it really is.

Branding, Communications, Content May 6, 2014

Why Storytelling is the Ultimate Weapon?

Without a story our brand, idea, product, or cause is dead,- it has no reach. It lacks a major factor to make it attractive and successful. Humans aren’t moved by facts. The aren’t moved by data. They aren’t moved by slides, spreadsheets or charts. What they are moved by however is emotion. The best way

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