On the Third Day of Christmas – An SEO Guide for PR

SEO and PR are becoming more and more interlinked, so here’s an SEO guide for PR professionals to use.

Digital PR is becoming the norm, it combines the art of traditional PR with content marketing, social media, search engine optimisation and much more.

Where SEO and PR meet

In the past SEO and PR were completely separate and offered different benefits for digital marketing.

However, more recently, as Google made changes to its algorithms and companies embracing the new content marketing trend, the two are becoming more closely related.

Now, many public relations activities will benefit a company website’s SEO, and vice versa. It’s becoming more and more common to see PR and SEO teams working together on projects.


PR and SEO both benefit from creating great content that people want to read and even share.

For example, from a PR point of view publishing a great blog post can attract and engage with your target audience. But from an SEO expert’s perspective, an interesting and engaging blog post with exclusive content that attracts readers will boost a website’s SEO.

This in turn should lead to more visibility for your brand’s website and blog post, which will lead to more inbound traffic.

Another benefit to blogging is that users can comment and share your content. PR professionals can encourage engagement and discussion with their audience online and on social media. In turn these interactions can boost SEO.

So the two really do come together quite nicely.

When PR professionals and SEO experts strategise together and work toward the same goals, brand visibility will increase to the benefit of both parties.

People working in public relations will already be creating unique and interesting content related to your company’s brand. This means half the work to make your website SEO-friendly is already done.

The next step is to make sure your content features the right keywords. Use Google’s keyword planner to see what word related to your blog post will give you the highest ranking in search results.

Make sure your choice of keyword is in the title, at the start of your post and throughout your post. It should also feature in the page URL, the title tag, the meta description and the image tags – it is quite straightforward to do all of this on a WordPress website.

Use your PR connections to boost SEO

When writing a blog post, it is good to include links to other content on your website. But don’t be shy about linking to other websites as well. Google likes to see websites linking to each other and it’s good for SEO.

Connections you’ve made with journalists and bloggers while working in public relations can be powerful for search engine optimisation.

Follow their work and bookmark some of their most interesting stories. When its relevant, link to them in some of the content you produce.

Keep in touch with them. Inform them of any interesting content on your website. Connect with them on your social media accounts. Include links to your website in press releases.

Anything that might lead to an influential person sharing one of your links or posts is worth doing.

Even connections with organisations related to yours can be useful. If they link to your content on some of their blog posts or on their social media networks, it will work wonders for your search engine rankings.

All online engagement will help your results.

Optimise PR stunts and events

PR stunts and PR events can improve your SEO – as well as your brand visibility, obviously.

They can increase your brand’s visibility – both online and offline – and improve the chances of your website being linked to. This should drive traffic to your website and benefit SEO.

When organising events and PR stunts, keep SEO in mind. Encourage the people there to go to your website. Tell them about how great the blog is.

Write a blog post surrounding the event that can be shared on social media. That way website content can be shared, instead of just social media content.

Be sure to check in at MediaHQ.com for the rest of our 12 Days of Christmas content.

If you need help with your content marketing or SEO strategy, our training courses can help you.

We have helped Ireland’s top organisations with everything from their brand storytelling, blogs and content, to their SEO and social media strategies.

We will design a course just for you and your team, find out more here.

For more information, give Gaye a call on 01 254 1845 or email gaye@mediahq.com


Job Fairy: Journalism jobs available this week

We’re playing job fairy here again MediaHQ.com.

Having you got a journalism degree under your belt or are you a fresh face looking to explore it for the first time? Then we have the jobs for you.


Here’s three jobs available this week:


1.Graduate Copy Writer – Stein Study Abroad

Stein study abroad is a fast growing course provider for students who want to learn a foreign language. They are currently advertising an open position for a graduate copywriter/journalist. The hopeful candidate should meet the following requirements, excellent copy-writing skills, knowledge of engaging online audiences, expertise in summarising material and search engine optimisation principals.  Click here for more information.


2.Editorial Intern – Frockadvisor

Frockadvisor have an exciting new opening for an editorial intern. The role would be suited to someone with an interest in fashion and learning more about search optimization and tagging. Responsibilities for the successful applicant would include working with the Frockadvisor editor to create content, researching and connecting with relevant international influencers and brands. For more information or to apply click here.


3.Content Producer – Balls.ie Balls.ie are seeking several content producers. Specifically they are looking for writers/journalists who are opinionated funny and ambitious. Key responsibilities in one of these positions would include writing content and producing audio and visual content across a wide range of social media platforms. To find out more or to apply click here.


MediaHQ.com is Ireland’s largest and most dynamic media intelligence company, with contacts to more than 7,500 journalists listed on our database. Since we started in 2009, we have helped Ireland’s best known brands connect over 113,000 stories with the media.

The top 4 blogging tools

At MediaHQ.com we’re aware of all the trials and tribulations that go hand in hand with running a great blog.

Lucky for you, we have compiled a list of 4 great tools to make your blogging success story a little easier.


Here they are:



Whether you’re just starting up or need a little change of scenery, we recommend that you use WordPress as your blogging platform. WordPress is easy to use and it can help you to build your blog in a timely fashion. There’s lots of tutorials and information available to help you make the most out of WordPress too. What’s not to love?

2. Scoopt.it

Scoop.it is a search engine designed especially for content. It super easy to use, you just type in the area or topic that you’re interested in and it provides several relevant examples. It’s a great site if you’re suffering from bloggers block (we’ve all been there) and need a little inspiration.

3. Google Analytics

Google analytics is an invaluable resource when it comes to monitoring how your blog is doing. The site allows you to see how many individual clicks your blog is getting, it also allows you to see how long people are spending on your blog. If you want to monitor what content is working and what content isn’t then this is the tool  for you.

4. TweetDeck

When you have finished writing and it’s time to get sharing, TweetDeck is your new best friend. Instead of hovering over a computer all day in an attempt to push your blog, with tweetdeck you can write all your tweets together and then schedule them to go out over the course of the day. We love here it here at MediaHQ.

Would you like to learn more about blogging? Well we have the blogging course for you, check it out here.


Jazz up that humble press release with these top tips

The humble press release, a tool commonly used by PR professionals, has been around for more than 100 years, and as such is starting to get a little stale. Continue reading Jazz up that humble press release with these top tips

5 ways to generate traffic to you content

Generating a regular flow of traffic to your company content can be tricky.

Here at MediaHQ.com,we have compiled a list of 5 key tips to help you see a rise in views:


1.  SEO Friendly

Make all your content SEO friendly. Search engines are an excellent opportunity for generating traffic. Many content creators shy away from search engine optimization, however, if you familiarise yourself with it, it will benefit your traffic levels greatly.

2. Promote on many platforms

When you’re promoting your content on the internet, your options are limitless. We have a mantra here at MediaHQ.combuild your blog in once place and share your blog in many’.  When it comes to promoting your content, don’t just stick to Facebook, share it on all available platforms including, LinkedIn, Twitter and Instagram.

3. Tags

When you have finished writing, tag your content with every appropriate tag available. No amount of tags is too many once they are relevant. Make sure that you have  included a unique meta description too.

4. Guest blogger

Every once and a while it may be worth approaching a famous blogger or a well known personality to write a guest blog for your company. A well known name on your blog could result in an increase of traffic.

5. Post Frequently

The more often you post content, the more likely you are develop a loyal audience. Make sure to write informative, good quality content and post it regularly. This will attract a natural flow of traffic to your work.


Do you feel like you’re lost when it comes to blogging? Then why not check out our upcoming blogging? Click here, for more information.

Why your PR efforts need to be digital

Digital PR is the art of combining traditional PR with content marketing, social media, search engine optimisation and much, much more.

It can be hard to move from the traditional to the digital , but the time has come. 


Here’s three reasons why our PR efforts have to go digital.


1. Accessibility to a wider audience

By sharing your content digitally, you have the opportunity to reach a much wider audience than you could with traditional PR methods. The social media world is your digital oyster, you have endless platforms to share your content on.

2. Attention spans are shrinking

Gone are the days when people would sit for 30 minutes reading newspaper articles or announcements. With attention spans shrinking at a mile a minute all your PR efforts must be short, snappy and digital. Use twitter to link to your content. Use snappy blogs to articulate your brand’s message.

3. Time-factor

Digital PR will give you back the gift of time. Newspapers limit you to a certain amount of display time with you information.  If you post a blog or a story online there’s no limit to how long people will be able to view it and read it. It means that your information is more accessible for a longer amount of time. What’s not to love?

If you’re looking to move into the digital world but you feel that your blogging skills are lacking, then we have the course for you. Check it out here.



3 ways content marketing can drive B2B sales

Do you have a company blog? Do you write copious amounts of content for little reward? If you said ‘yes’ to both questions, then don’t worry – you’re not alone in the world.

Continue reading 3 ways content marketing can drive B2B sales