The five minutes it takes to read this will improve your press releases ideas forever

03.09.19

I know you’re busy, so I’ll be very brief. Most press releases fail because they are based on terrible ideas, which are poorly executed. There are two parts to that equation. Idea generation is first and execution is second. In this post I will share the best tips to simply–and forever–improve the quality of the […]

PR Expert: 5 Common Press Release Distribution Mistakes To Avoid

27.08.19

In the PR world, there’s one thing that makes all PR pros shiver– press release distribution to the right media contacts. So, you’ve done all the hard work. You’ve come up with a wonderful creative idea, you’ve shaped it into a great press release or a wonderful pitch and you now have to get it out to […]

The Definitive Guide to Pitching Your Story to Get Maximum Coverage

26.08.19

Your pitch is the first interaction a journalist has with your story. You need to make sure it’s strong. Do you know when, where, who and how to pitch a story? Or are you struggling with becoming ‘pitch perfect’? To survive in PR and to get your story heard your pitching prowess needs to be […]

Why Great Media Relations Can Help Grow Your Business

19.08.19

For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case. When executed correctly media relations is a […]

Case Study: Fota Wildlife Park

15.08.19

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer […]

How to Effectively Distribute Press Releases

06.08.19

Each week, at MediaHQ, we distribute over 1,000 press releases on behalf of a range of clients. We are responsible for helping 100s of organisations distribute press releases so that they can generate awareness for their business or cause. We’ve been working with companies for over 12 years, helping them build media lists, write press […]

PR lessons from the Conservative leadership contest

29.07.19

Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an […]

5 PR tactics that do more harm than good

26.07.19

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

Is your press release giving you a headache?

22.07.19

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just […]

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