The best and worst time to send out a pitch

09.04.21

Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line. We’ve previously written about how to build a media list. However, it doesn’t matter how great […]

Why Media Relations will help you succeed

08.04.21

For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case. When executed correctly media relations is […]

Top Ten UK Newspaper Publications

04.02.20

Get Full Access to all these publications plus 10,000 more with MediaHQ. More than just a media contacts database. Find journalists, build lists and make the news. Request a demo As people throughout the UK continue to find alternative sources to consume news, newspaper circulation has fallen across the board.

The five minutes it takes to read this will improve your press releases ideas forever

03.09.19

I know you’re busy, so I’ll be very brief. Most press releases fail because they are based on terrible ideas, which are poorly executed. There are two parts to that equation. Idea generation is first and execution is second. In this post I will share the best tips to simply–and forever–improve the quality of the […]

Press Release Distribution | 5 Mistakes That Hurt

27.08.19

Press Release Distribution | 5 Mistakes That Hurt – that you can avoid. In the PR world, there’s one thing that makes all PR pros shiver– press release distribution to the right media contacts. So, you’ve done all the hard work. You’ve come up with a wonderful creative idea, you’ve shaped it into a great press […]

Case Study: Fota Wildlife Park

15.08.19

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer […]

How to Effectively Distribute Press Releases

06.08.19

Each week, at MediaHQ, we distribute over 1,000 press releases on behalf of a range of clients. We are responsible for helping 100s of organisations distribute press releases so that they can generate awareness for their business or cause. We’ve been working with companies for over 12 years, helping them build media lists, write press […]

PR lessons from the Conservative leadership contest

29.07.19

Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an […]

5 PR tactics that do more harm than good

26.07.19

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

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