PR

BlogPicFakeNews

How PR pros can counter fake news

By Mary Mtabali

For a few years now, we’ve all heard the term ‘fake news’ being bandied about. Yet how often do we consider its implications in as far as misinformation is concerned? It’s not just a journalism problem; this scourge profoundly affects PR pros, too. Fake news is not new. People have gone from buying sensational tabloids […]

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BlogPicHistory

Press Release: A History

By Barbara Ross

We all know how effective a press release can be. Today, distributing them is a pretty seamless task and once ready to go can be instantaneous. Be it it’s tradition or deep roots, press releases continue to be used by more than just PR departments but anyone wanting to get their story out into the […]

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BlogPicRumours

How to stop "Rumours" from damaging your PR

By Laura McCormack

In the inimitable words of Stevie Nicks, “Can I sail through the changing ocean tides?” Now, while we can’t say for sure that Nicks was talking about PR tactics specifically, we can say with confidence that you should definitely put Rumours on blast when figuring out how to best combat false reports. When it comes […]

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BlogPicFindLoveJournalist

How do you find a journalist who will love your story?

By Jack Murray

This is one of the questions I’m asked most often by the PR people who use MediaHQ. By their very nature journalists are a cynical bunch. And getting them to commit even tacit interest in your story can be a challenge. They are also bombarded from dawn to dusk with information, so finding a way […]

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BlogPicOutreach

5 things we learned at outREACH conference

By Rachel Carey

Last week MediaHQ attended the Verve Search outREACH conference in London. The third instalment of the conference it was an opportunity to meet and learn from the best in the PR industry about how they conduct their outreach.  The day included sessions focusing on mindset, creativity, strategy, plus actionable tips and advice. Here are some […]

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