How do you brief a journalist? Why do you do it? What even is it? Read our simple guide below to see how to brief a journalist.   What is it? When a journalist is interested in one of your stories and they call you for more detail, and you have to brief them on […]

How do I pitch an exclusive with a journalist?

How do I pitch an exclusive with a journalist? Read our simple guide below:   What is it? It’s how to negotiate when you have a really good story and you decide to give it to one journalist as an exclusive.   Why do you do it? An agreed exclusive will give you guaranteed coverage […]