
3 mistakes brands make when creating a brand story by Hollywood’s Robert McKee
By Alex SheehanOrganisations are now understanding the importance of crafting amazing brand stories. Who better than Robert McKee to share his storytelling success. He has sculpted creative minds such as Joan Rivers, John Cleese and David Bowie. Our CEO Jack gave Robert a call to talk about creativity, storytelling and brands. Robert shared the three mistakes organisations […]
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