Media Tips

PR

5 steps to solving a PR crisis

By Cathal McCabe

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a […]

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Media

5 Minutes with the Media – Denise Curtin

By Ruan Gormley

Every month here at MediaHQ, we chat with a member of the media landscape to get an insight into what it’s like to work in the Irish industry.  This week, we spoke to Denise Curtin, Content Creator at Maximum Media. What is your current role in the media industry and what does it involve? I’m a content […]

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creative

How to be creative in your PR pursuits

By Kate Ryan

All writers and journalists understand the importance of being creative, but weaving it into your PR practices can be a difficult challenge. It is not enough to simply possess a creative mind. Many of us are blessed with imagination but if not put to good use, it can become a futile trait. The fact that […]

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quote

How to write an EGG-cellent quote for your press release

By Kate Ryan

Many journalists and PR professionals forget how effective an attention-grabbing quote can be at sparking an interest in your campaign. With the flood of press releases overwhelming journalists every week, it is crucial for yours to stand out from the crowd. However easy the theory may sound, the practice of writing a good quote can […]

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PR Skills

Key skills PR professionals should cultivate

By Laura McCormack

PR is a rapidly shifting industry, something we are well used to hearing. New technologies are constantly unfolding creative ways to communicate with audiences and, as a result, the skills needed to thrive in the PR industry are always changing. This has occasionally led to the belief that certain PR skills have become outdated, meaning […]

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Negative press

How to deal with negative press coverage

By Anna Henderson

With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference.  Here are our […]

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