Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a […]
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Every month here at MediaHQ, we chat with a member of the media landscape to get an insight into what it’s like to work in the Irish industry. This week, we spoke to Denise Curtin, Content Creator at Maximum Media. What is your current role in the media industry and what does it involve? I’m a content […]
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All writers and journalists understand the importance of being creative, but weaving it into your PR practices can be a difficult challenge. It is not enough to simply possess a creative mind. Many of us are blessed with imagination but if not put to good use, it can become a futile trait. The fact that […]
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Many journalists and PR professionals forget how effective an attention-grabbing quote can be at sparking an interest in your campaign. With the flood of press releases overwhelming journalists every week, it is crucial for yours to stand out from the crowd. However easy the theory may sound, the practice of writing a good quote can […]
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PR is a rapidly shifting industry, something we are well used to hearing. New technologies are constantly unfolding creative ways to communicate with audiences and, as a result, the skills needed to thrive in the PR industry are always changing. This has occasionally led to the belief that certain PR skills have become outdated, meaning […]
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With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference. Here are our […]
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