Social listening is monitoring social media and digital media outlets in order to see what’s being said about your company, your competitors and other topics that may be of interest. This allows for consumer feedback on a product/service as well as creating a knowledge base surrounding the product and how it can be improved. Social […]
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Has traditional marketing had its day? When thinking traditional marketing, endless flyers, billboards, newsletters, newspaper ads, emails and TV commercials all spring to mind.
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First of all let’s look at what a Freemium business model is and some example of businesses that have used it to great success. The term stems from an amalgamation of the words free and premium. The premise behind the business model is that a company would offer a large portion of its services for free […]
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Every press release is a chance to promote your client and push their brand. Unfortunately PRs outnumber journalists at a ratio of 5:1, which means you have to fight that much harder to get your story the airplay it deserves.
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Follower counts, likes and clicks are hugely important in social media monitoring. If you want to know how well a post is doing, see how many times it’s been shared, retweeted and favorited. Looking at these stats will tell you that people are clicking on your content, what it won’t tell you off the bat […]
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Social media is first and foremost a method of communication. It is a simple, cost effective and brilliant way to bring your message to the masses. Think of it as a free publicity tool.
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