Digital Marketing

Social listening

The top 5 tools for social listening

By Anna Henderson

Social listening is monitoring social media and digital media outlets in order to see what’s being said about your company, your competitors and other topics that may be of interest. This allows for consumer feedback on a product/service as well as creating a knowledge base surrounding the product and how it can be improved. Social […]

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Why building influence is not a popularity contest

By Sarah O'Brien

Follower counts, likes and clicks are hugely important in social media monitoring. If you want to know how well a post is doing, see how many times it’s been shared, retweeted and favorited. Looking at these stats will tell you that people are clicking on your content, what it won’t tell you off the bat […]

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