Digital Marketing

Nostalgia Marketing

Why does nostalgia marketing work so well?

By Anna Henderson

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this […]

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Pitching

Print vs Digital: What are the benefits?

By Niamh Dunne

Print vs Digital. A classic rivalry like any other. Whether you are looking for a spread in a magazine or getting your story to a digital publication, what is the difference when pitching to traditional print media and digital media? PR pros can easily make the mistake when pitching to both print and digital media, […]

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marketing PR

3 tips for optimising your PR deliverability

By Conor Shields

You’ve written it. You’ve had it proof-read. You’re now ready to send out your press release to your staggering media list. But are you confident that all of these journalists are going to even receive your email, never mind read it? Do you have enough of a connection to be sure? Press releases are useless […]

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Repurpose

3 simple ways to repurpose your online content

By Anna Henderson

Ever written a really good piece and it just didn’t get the traction you had hoped for? You spent hours researching, reaching out for quotes, creating a killer headline and image, and suddenly the piece is stuck in the archives never to see the light of day. Whether it’s a blog post, a press release […]

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