Digital Marketing

7 ways to measure the impact of PR
Digital Marketing 7 Minute Read

7 ways to measure the impact of PR

By Kate Ryan

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Here are 7 ways to measure the impact of PR.   Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have […]

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How to Use Search Engine Optimisation for Public Relations Purposes

By admin

The world of PR is evolving and becoming more digitised than ever before. Today, many public relations plans are dependent on a variety of digital tools which are intrinsic to any business or organisation’s success. Things like social media, digital or ambient advertising and marketing are important for brand outreach or communicating your product or services on a digital platform.

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PR Tools

5 social media apps your company should be using

By Cathal McCabe

In the era of more traditional media platforms, the same brands remained dominant for decades, if not centuries. For example, The Times was established in 1785 and the BBC was founded in 1922, both of which remain behemoths of the media landscape to this day. However, in the new age of social media the popularity […]

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3 content marketing lessons to help your PR strategy

By Anna Henderson

When it comes to content marketing, companies have realised how important engaging content is when it comes to resonating with your audience and building brand awareness. Producing and sharing captivating content is also a major part of PR. But how does it actually compare to content marketing? The definition of content marketing according to the […]

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PR

Team behind the title: Silicon Republic

By Kate Ryan

Since being founded in 2001, Silicon Republic has become Ireland’s leading news source for Science & Technology. Having won multiple awards, they are now one of Europe’s leading online publications for science, technology, engineering and maths as well as start-up news, information and resources for all people passionate about STEM. The company’s success lies behind its […]

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