Communications

Screen Shot 2019-10-02 at 14.41.53

Newsjacking–a refresher for PR pros

By Ruan Gormley

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

Read Now
Screen Shot 2019-10-02 at 14.44.48

The importance of arts and culture in PR

By Kate Ryan

Considering that there are a number of arts, culture and literature events taking place all over the country this month, all of us here at MediaHQ have decided to dedicate this blog post to the importance of arts and culture in the world of PR, the impact it has on the media and influence it […]

Read Now
Screen Shot 2019-10-02 at 14.46.15

Tell-tale signs of bad website copy

By Rachel Carey

Writing good website copy is tough work. Writing about your product or services in an informative, engaging and enticing way isn’t always easy. It takes practice and knowledge. The trick to writing good copy is to have great writing skills, good knowledge of your market and a thorough understanding of what your audience is looking for […]

Read Now
honesty
Communications 4 Minute Read

The importance of honesty in PR

By Rachel Carey

How important is honesty in PR? As children, we were all taught that honesty was the best policy. But as we got older some doubt crept in.   A little white lie here or there never hurt anyone, is what we tell ourselves. Maybe your friend isn’t as good a singer as she thinks she […]

Read Now
Screen Shot 2019-10-02 at 14.22.35

How to create a sweet PR strategy

By Ruan Gormley

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase […]

Read Now
Screen Shot 2019-10-02 at 14.16.11

How to be an independent freelance PR pro

By Ruan Gormley

At MediaHQ, we know all about the PR industry. PR professionals need to be media savvy, creative, people people. They are responsible for raising a company’s positive media coverage, building relationships with key people and managing a company’s reputation by actively counteracting any negative publicity that could damage their name. They are in charge of […]

Read Now