A media contacts database is a directory of media contacts. This can include contact information for people working in the media industry including journalists, producers, researchers, editors and influencers. The database allows communication professionals to search through it and find people they want to contact to pitch a story to.   For companies looking to […]

Whether your working as part of a larger team or solo, these are 5 must have PR tools for any PR pro. From the basics of creating a press release to social media monitoring of your PR campaigns, we have some of the top PR tools that every communications professional should include in their arsenal. […]

But how do you measure the success of a PR campaign to know if all of the blood, sweat and (sometimes) tears were worth it? Here are 5 ways to measure the success of your PR campaign The creativity and cleverness behind every PR campaign comes at a cost. A lot of time, money and […]

Press releases need more editing than most written pieces in order for them to be clear and effective.  With this in mind here are 7 top tips for editing your press release.   The most important part of writing anything is the editing process and this includes your press releases. You can put hundreds of […]

Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line.   We’ve previously written about how to build a media list.   However, it doesn’t matter how great […]

For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case.    When executed correctly media relations is […]