5 PR tactics that do more harm than good

26.07.19

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

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The ‘Galloping Horse Strategy’

25.07.19

When I’m writing a press release I have an approach that I call the ‘Galloping Horse’ strategy. With this strategy the only thing that you need to be successful is the most exciting headline you can imagine for the story. Let me give you an example. A few years ago Irish forklift manufacturer Combilift called […]

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5 Minutes with the Media – Sandra Mallon

24.07.19

At MediaHQ, we chat to a member of the media landscape to gain an insight into what it’s like to work in the fast-paced, creative industry. This month, we sat down with the Irish Daily Star’s Sandra Mallon.  What is your current role in the Irish Daily Star and what does it involve? I’m the […]

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3 companies with top class social media accounts

22.07.19

We live in a world that is dominated by technology and social media. Because of this, establishing and maintaining a great online presence is essential to any successful brand. Engaging with existing and potential customers, selling your brand’s story and creating content that will get people talking are major parts of the PR world. Social […]

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How to plan and execute a successful social media campaign

19.07.19

It’s a common mistake for brands and other businesses to think that executing a social media campaign is going to be easy. After all, there are loads of teenagers going viral on social media, so how hard can it really be? However, building a social media campaign is more challenging than the existence of teenage […]

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A guide to social listening: how you can infuse social media monitoring into your PR campaigns

18.07.19

For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.

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Top motor sports journalists

12.07.19

The British Grand Prix is taking place today, Friday June 12 and we’ve gone car mad here in the MediaHQ office. From talking about the expense of insurance to reliving our driving tests, we’re really taking motoring in our stride. The Grand Prix is a race in the calendar of the FIA Formula One World […]

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Newsjacking–a refresher for PR pros

11.07.19

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

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The importance of arts and culture in PR

10.07.19

Considering that there are a number of arts, culture and literature events taking place all over the country this month, all of us here at MediaHQ have decided to dedicate this blog post to the importance of arts and culture in the world of PR, the impact it has on the media and influence it […]

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